OUR SERVICE IN GENERAL TERMS Wedream is a service company organizes wedding ceremonies Exceptional and Unique Wedding Vehicles Vehicles Locations Locations.

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Presentation transcript:

OUR SERVICE IN GENERAL TERMS Wedream is a service company organizes wedding ceremonies Exceptional and Unique Wedding Vehicles Vehicles Locations Locations Wedding dress Wedding dress Choreographer Choreographer Photograph Photograph Limousines Limousines Helicopters Helicopters

SEGMENTATION AND TARGETING Segment marketing Segmentation base: demographic terms Social classes Upper Upper Upper intermediate Upper intermediate Intermediate Intermediate Lower Lower

TARGETING MARKETS UPPER UPPER INT. INTERME D. LOWE R PRODUCTS International Domestic

PRODUCT & BRANDING STRATEGY Core benefit: Marry in a desired fantastic atmosphere Core benefit: Marry in a desired fantastic atmosphere Basic product: Organization of wedding ceremony Basic product: Organization of wedding ceremony Expected product: Clean decoration, suitable service Expected product: Clean decoration, suitable service Augmented product: Creative flower decorations, romantic light creations Augmented product: Creative flower decorations, romantic light creations Potential product: Tele-video system Potential product: Tele-video system

POSITIONING A wedding anywhere in the world A wedding anywhere in the world Fulfilling dreams with all details Fulfilling dreams with all details Differentiation: Product differentiation Performance quality Performance quality Conformance quality Conformance quality Reliability Reliability