This document was produced for internal only. It is forbidden the circulation, quotation or reproduction with the aim to spread outside the customer organization without written approval of MGS srl. This material served as the written support for an oral presentation, it is not so comprehensive without the comments that have accompanied it.. PRIVATE LUXURY HOSPITALITY

business to business event, luxury tourism, quality, charm, wine, on demand, nature, history, culture, tradition, chateaux, winery, italy, prestigious residences

2 agenda our history the event field trip buyers advantages sellers advantages the marketplace how to apply (buyers) the team the programme

3 our history Planett®, Private Luxury Hospitality, is the spin off of Winett Taste&Trade®, a Business to Business event dedicated to foreign importers and a selected number of Italian Wine producers keen to establish and consolidate new commercial relationships with international markets. After 12 successful editions with more than 300 wineries from all over Italy and 250 buyers coming from 38 countries, this year Winett will offer the opportunity to a restricted numbers of italian prestigious residences to meet some selected buyers specialized in luxury wine tourism. This will be the first edition of program which will than be organized yearly by the same company, MGS srl, that has been organizing the Winett programme.

4 the event The first Planett®, national edition, programmed for the 19 th October 2011 in Venice, is a Business to Business event dedicated to foreign tour operators and others tourism buyers and a selected number of Italian prestigious residences keen to establish and consolidate new commercial relationships with international markets. Buyers` Profile Business Travel Agency Conference Organiser Event Organiser Group Travel Organiser Incentive Travel Organiser Meeting Planner Luxury Outbound Tour Operator Personal Travel Arranger Wedding Planner All buyers with special interest in luxury wine tourism Sellers` Profile Luxury accommodation structures (Luxury Resorts and Lodges, Boutique and Design Hotels, Castles and Villas, Relais, etc.) Wineries with opportunities to offer luxury accomodation Means of transportation and luxury services (Limousine Services and Car Rental, Yachts Charter, Luxury Cruises, Private Jets, etc.) Golf (Golf resorts, Golf clubs...) Exclusive destinations Spa and Wellness resorts All seller are somehow involved in luxury wine tourism

5 field trip After the b2b event buyers will have the opportunity to take part to a field trip to the following wine regions FRANCIACORTA PROSECCO COLLIO

6 the marketplace Planett® aims to develop a worldwide platform for the Italian wine luxury tourism hospitality Sellers Buyers

7 buyers advantages Buyers have the opportunity to get in contact with a selected number of prestigious residences located in the most famous Italian wine regions optimize the time thanks to a meeting planner system monitor the market of Luxury Wine Tourism consolidate already existing relationships and reinforce new relationships in the niche of Luxury Wine Tourism live a prestigious event with high opportunities of networking

8 sellers advantages Sellers have the opportunity to get in contact with a selected number of specialized buyers coming from different worldwide markets optimize the time thanks to a meeting planner system monitor the market of Luxury Wine Tourism consolidate already existing relationships and reinforce new relationships in the niche of Luxury Wine Tourism live a prestigious event with high opportunities of networking

9 how to apply (buyers) Fill in the on-line application form This aims to select buyers according to the level of real interest in sellers offer It will speed up the matchmaking process Confirmation MGS team will officialy confirm the buyers intitation and will take care of all necessary procedure (visa, travel booking, and so on) Buyers will sign PLANETT agreement Visit MGS team will cover all travel and accomodation expenses buyers will attend the b2b meeting the 19° of October and than will take part to the 2 days FILD TRIP organized by MGS team in some selected wine regions.

10 the team C.E.O. Planett Promoter and organizer MGS srl Marco Giol San Marco, 3226/b Venezia MGS srl - Planett Project Secretariat Antonella Favaretto C.E.O.Net.Ex srl Advisor for incoming buyers Alessandra Gruppi Piazza della Repubblica Monfalcone (GO) Net.Ex srl Assistant buyers incoming Monica Petralia

11 the format Convention Venice October 2011 Day 1 WINETT Usa / Int. 10 buyers 20 sellers Day 2 WINETT Asia / Int. 10 buyers 20 sellers Day 3 PLANETT 10 buyers 20/30 sellers

12 the programme – Venice 18/20 october 2011 martedì 18mercoledì 19giovedì 20Venerdì 21Sabato 22 P1 - inWP1FT – P1 Legenda P1 = PLANETT day 1 W = Workshop FT = Field Trip

13 the programme

14 contacts (buyers) Net.Ex srl Monica Petralia PRIVATE LUXURY HOSPITALITY For further info please contact: MGS srl Planett Project Secretariat Antonella Favaretto