Presented by: Azure Grayot EDC Presented by: Azure Grayot EDC.

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Presentation transcript:

Presented by: Azure Grayot EDC

Presented by: Azure Grayot EDC

CHOOSING THE RIGHT SHOWS

Increase Awareness

CHOOSING THE RIGHT SHOWS Showcase Your Services & YOU

Enhance Your Image & Branding CHOOSING THE RIGHT SHOWS

Introduce the Business Opportunity CHOOSING THE RIGHT SHOWS

Womens Expos Business Expos Wedding Shows Wellness-Related Venues Sexuality-Related Shows Craft Shows Fairs Festivals

UNDERSTANDING DEMOGRAPHICS

Is this show your target audience?

What is the attendance expected to be? UNDERSTANDING DEMOGRAPHICS

How has the show done in the past? UNDERSTANDING DEMOGRAPHICS

What is the household income of attendees? UNDERSTANDING DEMOGRAPHICS

COST ANALYSIS

Determine your budget for time and money.

COST ANALYSIS Successful trade show participation takes time.

COST ANALYSIS Find out if you get a copy of all attendees contact info.

COST ANALYSIS Will this be worth your time & money?

COST ANALYSIS Find out what is included in the cost of the event.

COST ANALYSIS Follow-up evaluations are important, too.

PRE-SHOW ADVERTISING

Be sure the show organizers have an advertising plan.

PRE-SHOW ADVERTISING Market your current customers before the show.

BOOTH SELECTION

Be close to the front entrance.

BOOTH SELECTION Select a spot on the right-hand side of the exhibition.

BOOTH SELECTION Corner Booths

MAXIMIZNG YOUR BOOTH APPEAL

MAXIMIZING YOUR BOOTH APPEAL Make your booth memorable in a good way.

MAXIMIZING YOUR BOOTH APPEAL Your booth represents you & Passion Parties.

MAXIMIZING YOUR BOOTH APPEAL Keep your booth display classy & romantic.

MAXIMIZING YOUR BOOTH APPEAL You may have only 5-10 seconds to catch their attention.

MAXIMIZING YOUR BOOTH APPEAL Open booths give an open feel.

HOW TO SET UP AN AWARD- WINNING BOOTH!

Your Backdrop

HOW TO SET UP AN AWARD-WINNING BOOTH! Table Covers

HOW TO SET UP AN AWARD-WINNING BOOTH! Create interest using risers.

HOW TO SET UP AN AWARD-WINNING BOOTH! Keep it simple.

HOW TO SET UP AN AWARD-WINNING BOOTH! Make it eye-catching.

HOW TO SET UP AN AWARD-WINNING BOOTH! The comfort of carpet

HOW TO SET UP AN AWARD-WINNING BOOTH! Electricity

SHOW OFF HOW AWESOME YOU ARE

WHAT TO WEAR

WHAT TO BRING Calendar/Hostess Pack Draw Box & Slips Spin to Win Wheel Catalogs Bowl of Candy Flowers

OTHER SUPPLIES Scotch Tape & Duct Tape Pens Scissors Safety Pins Zip Ties Trash Bags

OTHER SUPPLIES Paper Chairs Frame Holders/Stands Food/Water/Snacks Risers for Your Display Small Clipboards

WHAT TO DO & HOW TO GET THEM IN

YOUR MAIN OBJECTIVE:

Book parties on the spot!

YOUR MAIN OBJECTIVE: Give something away.

YOUR MAIN OBJECTIVE: Dont sell products.

YOUR MAIN OBJECTIVE: Keep them moving.

YOUR MAIN OBJECTIVE: Be prepared & enthusiastic.

YOUR MAIN OBJECTIVE: Take a lunch break. Dont eat at your booth.

FOLLOW UP

FOLLOW-UP TIPS

Follow up within 24 hours.

FOLLOW-UP TIPS Have a follow-up ready to go.

FOLLOW-UP TIPS Systems for follow-up to success.

FOLLOW-UP TIPS Enter people into your contact list.

FOLLOW-UP TIPS Post Calls

FOLLOW-UP TIPS Text Messages

FOLLOW-UP TIPS Gift Certificates

FOLLOW-UP TIPS Keep Track

GO ROCK YOUR TRADE SHOW!

Presented by: Azure Grayot EDC