Social Media – love it or hate it, we need it LAI/CILIP Ireland Conference 2012 Phil Bradley.

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Presentation transcript:

Social Media – love it or hate it, we need it LAI/CILIP Ireland Conference 2012 Phil Bradley

What is social media?

User generated content

Tom Cunniff

In practice:

We dont have a choice on whether we DO social media, the question is how well we DO it – Erik Qualman (Author of Socialnomics)

A day in the life of the Internet

What does this mean for search?

Google and social media

People matter!

Bing

Blekko

Other social media engines

What happens in Facebook stays in Facebook

What happens on Google...

Meanwhile /friday-links-96/twitter-logo-4/

News curation apps

Less search, more finding content/uploads/search-engine-optimization1.jpg

In summary Social results (thats you!) are becoming more important You can affect rankings Go to where the conversations are Websites less valuable as time goes on People ask people they know Its all just information!

/

Thank you! Web: Blog: