“Ne razumijem kako da popravim moj kompjuter, može li mi neko pomoći?”

Beta Bytes LLC Belma Ahmetovic Zermina Velic Grade 11 Age 17 1

Mission Statement Opportunity Mission Statement Beta Bytes currently provides a full suite of computer repair services on a limited basis for relatives and close family friends in Hartford’s Bosnian community Judging from the large number (over 90%) of potential customers that Beta Bytes is aware of, there is a significant opportunity to build a business around this underserved ethnic group Hartford’s Bosnian community is roughly 15,000 people and growing Main stream service providers do not target this group because of the language and cultural barriers Mission Statement Beta Bytes will provide professional, affordable, computer repair services in a culturally sensitive manner. We guarantee there will be no hidden costs. 2

Business Profile Beta Bytes is a Computer Service Business that strives to provide customers with full range technical assistance: In the customer’s native language At an affordable price ($40/hr) With available phone support At our site or the customer’s home/business location (for an additional cost of $20 for in-home) With a 24 hour repair guarantee for existing customers Delivery and on-site pick up available (for an additional $15 fee) Beta Bytes is a Limited Liability Corporation This legal structure was selected to protect the owners from the liability associated with difficult to value data (pictures, financial records, legal documents, etc.), that comes with the territory in computer repair. The LLC legal structure also requires less paperwork. CONTINGENCY PLANNING ELIMINATES THE POSSIBLE THREATS TO BUSINESS 3

Qualifications Six years of combined experience in computer repair services Trained at a certified computer repair shop Owners are trilingual, fluent in Bosnian (first language), English second language) and currently learning Spanish Owners will be CompTIA A+ Certified by June 2011 Owners will be enrolled in A+ Computer Hardware and Operating Systems classes for the fall semester of 2010 Opportunities Technology is advancing at an increased rate and many people cannot keep up with the newest technological innovations. Locally there is no other unique business like us that services our target market accurately. Language barrier prevents many Bosnians from seeking necessary assistance and receiving adequate servicing. We do not only repair, like many other companies do, we teach, prevent and find solutions. Qualifications Eight years of combined experience in Computer Graphic Arts, Computer Servicing and Repair. Worked part time for uncle in a computer repair shop for several months, assisted Bosnian community in Hartford with computer needs for non-profit. We can create a partnership with uncle since he is well known around the Bosnian community for fixing external hardware problems. That way, his customers can come to us when in need of help fixing internal hardware problems. Trilingual, Bosnian as a first language. 4 5

Available Service Units Market Analysis Industry Name Computer Support & Repair in Hartford’s Bosnian Community Industry Size $3,200,000 15,000 Total Bosnian Population Population Area 6,000 Hartford County, Connecticut Bosnian Households 5,300 Target Market Typical Bosnian households Target Households Survey data taken from Mission District: 90% of Bosnian households have one or more computers Households on average had four significant repair incidents annually Potential Market 21,000 Make sure to state the 21,000 units available are only first time service units, not membership units 15,000 total bosnian population 2.53 avg household in ct 5, 928 bosnian households in ct 90% own computers 5, 335 households in target market that own computer 3 problems a year est. 16,005 service units available. We’re covering 13.79% of the target population. Available Service Units 5

Consumer Profile By Location Hartford County, CT By Population Bosnian households, head of household between the ages of 21and 65, high school educated By Personality/ Behavior Working adults with children and sometimes extended families By Income Predominantly middle income households 6 7

Partners with Corporations Competitive Advantage Geek Squad Gurus-to-Go Beta Bytes Quality of Product/Service Good Excellent Excellent Price High High/Medium Low Location Nationwide Nationwide Hartford County Brand/Reputation Good Good Good Unique Knowledge Partners with Best Buy Partners with Corporations Knowledge of Bosnian 7

Marketing Mix People Promotion Product Place Price Marketing Plan Beta Bytes targets middle income Bosnian households, ages 21 to 65 Beta Bytes will be promoted through word-of-mouth, Bosnian retailers & website Beta Bytes pricing is more affordable than national alternatives Beta Bytes serves consumers in Hartford County, CT Professional, computer service in Bosnian with no hidden fees 8

Current & Short Term (1 month-6 months) Long Term (6 months-1 year) Marketing Plan Awareness Purchase Retention Current & Short Term (1 month-6 months) Word of Mouth -throughout the Bosnian community Business Cards – European retailers will display the cards at point of purchase Website - displayed on business cards and found through Bosnian web search terms Diagnostics fee waived if repaired by us at that time (saves money) Service rate per hour is 50% of national competitors Unique “Shop with you/for you” service Guaranteed 24 hour repair turnaround for existing customers No mark-up on replacement parts for existing customers Long Term (6 months-1 year) Advertise on Bosnian radio and community television channels Cost saving annual service contracts will be available in the future Free online system checks for existing customers Monthly cost, by phase: $50.00 $0.00 $50.00 Awareness Purchase Retention 9

Cost of Materials/Direct Labor Definition of One Unit : Two hour service visit Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $10.00 120 minutes or 2 hrs $20.00 Total Direct Labor Per Unit Material Description Cost/Total Quantity Cost Per Unit ($) Total Material Cost Per Unit $0.00 Variable Costs Per Unit (Transportation) $5.00 $25.00 Overhead cost : 6.03 10 11

Economics of 1 Unit Definition of One Unit: Two hour service visit Selling Price per Unit $100.00 Direct Labor Per Unit $20.00 Materials Per Unit $0.00 Total COGS Per Unit Variable Costs Per Unit $5.00 Total Cost of Sales $25.00 Gross Profit Per Unit $75.00 $20 as a fixed rate for visit. $40.00 an hr 20+40x Guarantee: 4hrs cap 11

Average Monthly Fixed Costs Type of Fixed Cost Monthly Cost Entrepreneurial Stipend $50.00 Utilities (Internet, Phone, etc) $100.00 Advertising (Business Website + Cards) Insurance ($1M Liability) $150.00 Rent (Home) Depreciation (Laptops + Software) Total Monthly Fixed Costs $600.00 12 13

Time Management Plan Business Schedule for a Typical Week 13

Monthly Sales Projections Break-Even Units 8 Total Units 976 976 first year Break even units: 9 units a monthhhhhhh. Full capacity: 1160 9 months of 20hrs each a week 2 months of 40hrs each a week 1 month of going 30 hrs each a week = 1240 120, - june 30units per week x 4 weeks = 120 720 units a week for the 9 months we`re out of school 320, x 2 months = 320 1, 160 units a year Full Capacity 1160 14

Projected Yearly Income Statement Selling Price Per Unit $100.00 # of Units Sold 976 Total Sales $97,600.00 Total COGS $19,520.00 Other Variable Costs $4,880.00 Total Variable Costs $24,400.00 Gross Profit $73,200.00 USAIIRD (Yearly) $7,200.00 Other Costs/Unforeseen $1,000.00 Total Fixed Costs $8,200.00 Profit before Taxes $65,000.00 Less Estimated Taxes @25% $16,250.00 Net Profit $48,750.00 15

Start-up Investment Item Where I will buy this? Cost of Item 2 Laptops with Wireless Capability Best Buy Already Owned (New) 2 Computer Business Kits www.technibble.com $100.00 Parts & Tools Inventory Various Stores $700.00 Paperwork for LLC Secretary of State $320.00 2 External Hard Drives 1TB www.crunchdeals.com $130.00 2 Norton & Symantec Master Collections www.symantec.com $880.00 CASH RESERVE $1,800.00 Estimated TOTAL START-UP INVESTMENT $3,930.00 $439.93 per person for norton $64.99 for the hard drives Hours Needed 80 hrs Wage $10.00 Total Time Investment $800.00 x = Total: $4,730.00 16 17

Return 1,031% $10.31 50% $0.50 …on Investment …on Sales = = Annual Net Profit $48, 750.00 = $10.31 Start-Up Inv. $4, 730.00 …on Sales 50% Annual Net Profit $48, 750.00 $0.50 = Total Sales $97, 600.00 17

Financing Strategy Total: $4,730.00 Source Amount Debt Equity Gift For Total Start-up Investment Source Amount Debt Equity Gift Personal Savings $4,730.00 X Total: $4,730.00 18 19

Social Responsibility Plan Beta Bytes will donate 4% of their net profits to the One Laptop Per Child Association. Our consumers will be aware of this by the One Laptop Per Child logo located on our business website and business cards. 19

Business & Educational Goals Personal Graduate from high school with honors and enter top university Get the business formally up and running to work out the “kinks” Grow service units to 50 per month Short Term Earn a Bachelor’s degree while subsidizing college costs with Beta Bytes’ earnings and profits Grow service units to roughly 80 per month Expand target market outside of the Bosnian community to increase density and profitability Long Term 20

Thank you for your consideration of When your computer bites, we byte back. Thank you for your consideration of Beta Bytes www.Beta-Bytes.com *In the process of registering a domain. 21