marketing and your Rear View Mirror An ACEware Presentation

Why have a Rear View Mirror??? Go Backwards ??? See Where Youve Been? ( have youve run over anything??)

Our Mission Today Leave the Mirror analogy Pivot to Capturing and Evaluating Marketing data

Dispelling the myths… Where do you start Who are the key players Numbers to count on… Tools you can use Statistical Fore-play Todays Topics Dispel the myths! Where do you start? Who are the key players? Numbers to count on Tools you can use Lather, Rinse, Repeat

You dont have to be a Statistical Genius You dont have to be uber intrusive Dispelling the myths

Where is Marketing in 2014? BUT… were going to focus on Evaluating our Marketing Efforts…

Its all about the DATA!

But, its all about the

In the beginning….

Capture the Data The Tools to Analyze it The Will to Getterdone

The Players… Student/client/learner The Product Howd they find us?

Who they are How did they find you? Who – The Enrollee How can you set up systems to capture HOW they got to you?

Who – The Enrollee v v

Balancing what youd LIKE vs what you NEED Balancing Data youd LIKE to get v.s. Being overly intrusive What do you Need to track? Do you need all that info?

The answer is simple ASK for only what you will use USE what you ask for

What – The Transaction/Registration Tracking Code Fee Level When did they register?

What – The Registration/Signup

Reports to Count On Marketing Tracking –Forrest Marketing Tracking - Tree Triaging Programs Evaluating Program Effectiveness Attendee/Customer Demographics

Your Five Key Marketing Reports

Dispelling the myths… Where do you start Who are the key players Numbers to count on… Tools you can use Statistical Fore-play Lets look In that Rear View Mirror Dispel the myths! Where do you start? Who are the key players? Numbers to count on Tools you can use Lather, Rinse, Repeat

QUESTIONS?

April 6-9, 2014 Hilton Garden Inn Manhattan, KS 2014 Conference If you liked this, youll love our conference! ACEware 2014 Conference

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