Marketing Study Days Presentation by Ingrid Francis Enquiry Services Librarian The Christie NHS Foundation Trust
Putting it into context The Christie School of Oncology is a world class teaching centre Provides training for healthcare professionals Study days: administered by the Events Team generate income to the School of Oncology.
How it started Started Library Blog June 2016 when new in post: www.christielibrary.wordpress.com November 2017: Posted a blog post about Oncology resources for Elderly Medicine The Events Team manager saw the tweet Contacted us
Email request for geriatric oncology blog
Creating the blog 3 of us gathered resources Ingrid wrote the blog Project successfully launched
Often with WAYFless links Blog Post Promotes library resources: Ejournals, books, eBooks. Latest publications including Open Access Guidance from NICE, Kings Fund, organisations such as Charities, eg. Macmillan ‘Behind the Headlines’ articles Video/Podcasts/apps Anything relevant! Often with WAYFless links
Follow up Provided a list of references with links for 2 of the presentations But this was a lot of work
Potential follow up idea Before event ask presenters for a few key documents Slide 30 – Gold standard: frailty triggered MDT assessment adapted from work within this document Slide 37: source of figures for 8% reduction in beds
Follow up plan
Phase 2: Summer 2018 New Events Team manager Keen to continue May – haematology June – radiotherapy summer school July – Enhanced supportive care Working part time with the Events Team during this time so more integrated in their work and processes Building better tracking – exciting developments
Email promotion Blog posted April 20 Mail shot April 30
April 30 2018: haematology blog activity 9 individual visitors All views of the haematology blog
Click through evidence 4 clicks to related resources 1 clicked onto event Library providing added value to the event prior to the point of booking and helping to bring in income: IMPACT
Enhanced supportive care blog posted May 16 Click through to booking
Even better monitoring Created Eventbrite tracking links that give an actual monetary value Now being used on library blogs and tweets on resources related to education events being run by the Events Team
Stats So far we have tracked that our blog posts have generated: 106 ‘clicks’ out to view Education Events hosted on Eventbrite 2 Sales of tickets Revenue totalling £450
Where we are at: Winter 2018 Have since collaborated with Education Events by blogging about their Autumn Events on Lung Cancer, Oncology MDT’s and Hepatopancreatobiliary (HPB) Cancer Hoping to have blog hosted on LIHNN Wordpress asap Continuing to track and have events to blog about for Spring Looking to develop Google tracking links for other projects to monitor effectiveness. Develop key documents for follow up: formal process/procedure? Better dialogues and sharing of information between Library and the Events Team – lead to Marketing Corner Project involvement
Any questions? @christielibrary @ingridboring @TheChristieSoO www.christielibrary.wordpress.com