Increase your club membership Sheila Fraser DTM - President Linlithgow Speakers
What are the Duties of PR officer Fourth Ranking in the club Responsible for developing and directing the publicity for the club Inform individuals and general public about Toastmasters Developing the Social Media and keep website up to date But, all club officers and members can help with publicity . You need to give them some tools to help. Download ‘Finding members for your club’ from Toastmasters international (you will need to login)
Websites Eventbrite Go to meeting - Meet Up (clubs with a clear geographical area) These have been the best in cost - time /benefit for Linlithgow Facebook and other Social Media
Posters and Flyers Local Community Centre and Notice Boards Libraries – see if they have a diary of events Cafes Carry out take away shops (where people are waiting) Doctors and Dentist waiting rooms Church notice boards Give them a Toastmasters magazine – with a sticker on the front with your contact details
Think Who should have gone to Toastmasters Teachers and lecturers Church leaders Young people (18 years old) and Youth leaders Business Start ups Students Politicians Women in Business
Create an email Start do you know someone who is terrified of speaking in public …. Have a link to other clubs in the area (give people options) Refer to Communication and Leadership skills Promote a Speechcraft workshop
Good relationships to build Chamber of Commerce - Woman in business groups Third Sector Interface (TSI) Local Authority organisations - ALISS Church of Scotland web site www.cos.churchofscotland.org.uk/church_finder/ Business Gateway Network www.bgateway.com/ Offer to be a speaker at groups i.e. Probus, Over 50’s clubs
Email People Approximately 50 emails will bring in 1 member No more than 15 emails address in each email Use Bcc (blind copy) Include contact telephone number for day and evening Linlithgow has done about 1200 I also did 500 for Forth Valley Speakers
Google Maps Click on business and you might get their web site in a panel on the right.
Get a team of People What could each club officer do to increase membership? President VPE VPPR VPM Secretary Treasurer Logistics officer (SAA) Immediate past president
When you get new members Give them a ‘Welcome pack’ Give them an old Toastmasters Magazine Get their contact details and send a personal message before your next meeting Offer them a mentor (this is a leadership project)
Contact me for a copy of this presentation with web links sheilafraser@btinternet.com 07968233324 01506650953