Title: Content Analysis Date: 5th June 2017 Assessment Objective: To recap the research methods so far and introduce students to content analysis. Learning Outcomes and differentiation Grade Challenge questions To identify the different research methods and be able to identify studies we have used that use these research methods and be able to identify strengths and weaknesses of each method. A* - B What research methods have we covered so far? What studies use these research methods? What the advantages and disadvantages of each study? To identify the different research methods and be able to identify studies we have used that use these research methods C - D To be able to identify the difference between each research method. E - F Success Criteria To be able to identify the research methods covered and be able to identify studies and advantages and disadvantages for each method. Do Now! Describe the results from Ramirez et al (2001) study (4 marks) Key words: Laboratory experiments Case studies Questionnaires Animal experiments Biological Data Observations

New Title: Research Methods

Research Methods What are experiments? What key words do we now associate with experiments?

Write the following down with notes to help remind you of key words: Research Methods Write the following down with notes to help remind you of key words: IV (page 109) DV (page 109) Repeated measures design (page 37) Independent groups (page 37) Ethics (page 44 – 47) Quantitative (page 71) Qualitative (page 71) Mean, medium, mode (page 40) Hypothesis (page 38) Participants

So far, what research methods have we come across so far and when? (what studies have we covered?)

Research Methods For each one of the following create a subheading (or mind map) and list when we have used them and identify strengths and weaknesses Laboratory experiments Case studies Questionnaires Animal experiments Biological Data Observations

Research Methods Laboratory experiments Loftus and Palmer Haslow’s monkeys Bashing Bobo Carmichael et al (1932) Bartlett (1932)

Case studies Little Hans Research Methods Case studies Little Hans

Questionnaires Ramirez et al (2001) Research Methods Questionnaires Ramirez et al (2001)

Biological Data The eye Hormones and aggression Research Methods Biological Data The eye Hormones and aggression Every nature nurture debate going! Hobson and McCarley (1977)

Research Methods- Content Analysis New Title: Research Methods- Content Analysis

Read pages 104 and 105 from the text book. Research Methods Content analysis Read pages 104 and 105 from the text book.

Content Analysis We are now going to create our own content analysis research on aggression in 2 Hollywood movie clips (Transformers Trailer & Despicable me 3 Trailer) BUT FIRST…. We need to consider the key points that we need to consider before starting our research?

Content Analysis Aim: to use content analysis to see if movies encourage aggressive behaviour Hypothesis: Movies have a lot of aggressive behaviour Method: what are we going to look for? Eye contact / body language / swearing / shouting / opposite of each of these? Results: Conclusion: Ethics: Evaluation:

Content Analysis Behaviour eg Transformers Trailer Despicable Me 3 Trailer Fire Loud banging music Kissing Prolonger looking Hitting Cuddling A tally is then created Each aggressive behaviour needs to have the opposite so we can compare

Content Analysis Transformer Trailer: https://www.youtube.com/watch?v=kHRf01Gjosk Despicable Me 3 Trailer: https://www.youtube.com/watch?v=FM9q6dqz0vU

Content Analysis From a tally we can create descriptive statistics: Mean Median Mode Range A graph Behaviour eg Transformers Trailer Despicable Me 3 Trailer Fire Loud banging music Kissing Prolonger looking Hitting Cuddling

You can now complete…. Aim: to use content analysis to see if movies encourage aggressive behaviour Hypothesis: Movies have a lot of aggressive behaviour Method: what are we going to look for? Eye contact / body language / swearing / shouting / opposite of each of these? Results: Conclusion: Ethics: Evaluation: