Patients’ preferences for breast reconstruction: A discrete choice experiment  Tim H.C. Damen, Esther W. de Bekker-Grob, Marc A.M. Mureau, Marian B. Menke-Pluijmers, Caroline Seynaeve, Stefan O.P. Hofer, Marie-Louise Essink-Bot  Journal of Plastic, Reconstructive & Aesthetic Surgery  Volume 64, Issue 1, Pages 75-83 (January 2011) DOI: 10.1016/j.bjps.2010.04.030 Copyright © 2010 British Association of Plastic, Reconstructive and Aesthetic Surgeons Terms and Conditions

Figure 1 Concept of discrete choice experiments illustrated using a choice set as presented in questionnaire. Nine different choice sets were presented to each respondent, each consisting of two BR alternatives (A and B) and a ‘no reconstruction’ option (C) to allow patients to ‘opt out’. BR alternatives were characterised by six attributes, which in turn had three possible attribute levels. Some random combinations of attribute levels cannot be related to an actual technique. Patients were instructed to consider these hypothetical options as realistic alternatives and to choose the option that appealed most to them. Journal of Plastic, Reconstructive & Aesthetic Surgery 2011 64, 75-83DOI: (10.1016/j.bjps.2010.04.030) Copyright © 2010 British Association of Plastic, Reconstructive and Aesthetic Surgeons Terms and Conditions

Figure 2 Pictures, which were provided to patients to illustrate moderate and excellent aesthetic results. a) Moderate result of DIEP flap, b) moderate result of implant breast reconstruction, c) excellent result of implant breast reconstruction, d) excellent result of DIEP flap. Journal of Plastic, Reconstructive & Aesthetic Surgery 2011 64, 75-83DOI: (10.1016/j.bjps.2010.04.030) Copyright © 2010 British Association of Plastic, Reconstructive and Aesthetic Surgeons Terms and Conditions