Investigating... Advertising Slogans Sprite L'Oréal

SPRITE SPRITE SPRITE SPRITE

SLOGAN p: You drink Sprite q: You obey your thirst

CONDITIONAL STATEMENT If - then Hypothesis Conclusion p  q

CONDITIONAL If you drink Sprite, then you obey your thirst. p  q 1

~ p : You don’t drink Sprite ~ q : You don’t obey your NEGATION (~) The negative of a statement. ~ p : You don’t drink Sprite ~ q : You don’t obey your thirst

~ p  ~ q If you don’t drink Sprite, then you don’t obey your thirst. INVERSE If you don’t drink Sprite, then you don’t obey your thirst. ~ p  ~ q 2

If you obey your thirst, then you drink Sprite. CONVERSE If you obey your thirst, then you drink Sprite. q  p 3

If you don’t obey your thirst, then you don’t drink Sprite. CONTRAPOSITIVE If you don’t obey your thirst, then you don’t drink Sprite. ~ q  ~ p 4

Sprite If you drink Sprite, then you obey your thirst. If you obey your thirst, then you drink Sprite. If you don’t drink Sprite, then you don’t obey your thirst. If you don’t obey your thirst, then you don’t drink Sprite.

Because you’re worth it!

p: You use L'Oréal products q: You’re worth it SLOGAN p: You use L'Oréal products q: You’re worth it

CONDITIONAL If you use L'Oréal products, then you’re worth it. p  q 1

~p  ~q If you don’t use L'Oréal products, then you’re not worth it. INVERSE If you don’t use L'Oréal products, then you’re not worth it. ~p  ~q 2

CONVERSE If you’re worth it, then you use L'Oréal products. q  p 3

~q  ~p If you’re not worth it, then you don’t use L'Oréal products. CONTRAPOSITIVE If you’re not worth it, then you don’t use L'Oréal products. ~q  ~p 4

If you use L'Oréal products, then you’re worth it. If you don’t use L'Oréal products, then you’re not worth it. If you’re worth it, then you use L'Oréal products. If you’re not worth it, then you don’t use L'Oréal products.

YOUR TURN ! Choose a product (food, drink, car, cosmetics, clothing, etc.). Using a media source (newspapers, magazines, internet, television, or radio), find its slogan.

PRESENTATION Create a PowerPoint to present your analysis the product (or brand) name picture(s) slogan all four statements your reflections

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