Lesson #3: Worshipping at the Altars of Adi, Phil and Kevin

Role Play 3 Entrepreneurs 3 Consumers

Adi Dassler Kevin Plank Phil Knight

1964 1968 1953 1936 1948

Tale of the Tape Market Cap (share price times the number of shares outstanding – 7/22/16) $29 billion $95 billion $18 billion

Starting Lineup Derrick Rose Kobe Bryant Bryce Harper Lionel Messi Lebron James Cam Newton Dwight Howard Christiano Ronaldo Michael Phelps RGIII Neymar Jose Reyes Caroline Wozniacki Maria Sharapova Lauren Cheney Bayern Munich FC Man U. Tottenham Hotspur FC Texas A & M U. of Texas Texas Tech Wisconsin UGA U. of South Carolina U. Of Nebraska Duke U. of Maryland UCLA Clemson Auburn U. Of Michigan U. of Alabama Kelley O’Hara Arizona State U. of Arizona Notre Dame

$3.8 million in cash $4.4 million in gear …yearly

How many reasons did U of L have for staying with Adidas? $39 Million for 5 years How many reasons does UK have for staying with Nike? $30 Million for 8 years

Largest Contracts Here are some of the largest contracts between sports apparel companies and Division I athletics programs (per year): 1. Notre Dame: $9 million (Under Armour) 2. Michigan: $8.2 million (Adidas) 3. Louisville: $7.8 million (Adidas) 4. UCLA: $7.7 million (Adidas) 5. Kansas: $6.1 million (Adidas) Sources: Portland (Ore.) Business Journal and ESPN

…Died in the Late 1980’s Bob Gamm