National Ploughing Association

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Presentation transcript:

National Ploughing Association 1931 - 2018

National Ploughing Championships Exhibition

National Ploughing Championships The Facts 3 day event Held annually Average attendance over 3 days 250,000 800 acre site Regional, National and International Audience Europe’s largest outdoor event Special guests include President, Taoiseach, Ministers, Television & Sporting personalities Extensive National Television & Radio coverage Over 1,700 exhibitors

SPECIALIST CATEGORIES OF EXHIBIT MACHINERY & LIVESTOCK EXHIBITION FORESTRY VILLAGE AUTO ARENA BIO ENERGY VILLAGE FINANCIAL SERVICES ENTERPRISE IRELAND INNOVATION ARENA FARM MANAGEMENT SERVICES HOME & GARDEN RURAL ORGANISATIONS GOVERNMENT DEPARTMENTS & AGENCIES NATIONAL ASSOCIATIONS TENTED TRADE VILLAGE : Educational Agencies Business Arcades Lifestyles & Leisure Retail Outlets Craft Village Food Fair Hotel & Tourism Health & Beauty

350 Ploughing Competitors 17 All-Ireland Ploughing Finals Qualification to World, European and Five Nations Horse/Vintage/Conventional/Reversible/Standard Ploughing

Special Interest Programme FASHION SHOWS ENTERTAINMENT ON BANDSTAND HUNT CHASE VINTAGE EXHIBITION HUSQVARNA POLE CLIMBING SHEEP DOG TRIALS WELLY THROWING CRAFT DEMONSTRATIONS COOKERY DEMONSTRATIONS ALDI BROWN BREAD FINAL BEEF DEMO. SHEEP SHEARING MEGGARS

WHY “THE PLOUGHING” IS A TRADEMARK EVENT FOR BUSINESS IN IRELAND Average attendance of 250,000. Capacity trade arena - upwards of 1,700 exhibitors. Biggest range of Products and Services at any European Trade Exhibition. National & International Media, Trade Profile. Economic Impact of €36 million. (UCD Economic Report, 2011) Audience age profile - 20 - 30(21%), 31-40(22%), 41-50(24%), 51-60(17%) Gender of Attendees – 63% male, 37% female. Equal representation among the social classes in attendance at the Championships. 64% of attendees are most interested in the agricultural machinery.

The National Ploughing Championships 17th, 18th, 19th September 2019 Ballintrayne, Fenagh, Co. Carlow