Present and Future of LIVE Orienteering David Wästlund

IOF Channels LIVE orienteering/Events IOF Eventor/Events World Ranking System/Athletes & Statistics World Ranking management World Cups management Orienteering.org/Official communication Social media/Visibility Facebook/IOFArena Twitter/IOForienteering Instagram/iof_orienteering Youtube/IOF Orienteering

Our Digital Strategy - Which channel to use?

What is LIVE Orienteering today? Our main Orienteering fan platform 12 events - 2016 15 events - 2017 11000 user-accounts - 2017 2600 have purchased at least one paid event - 2017 Features 2018 Live Orienteering Events Live Web stream Live GPS tracking Social media visibility Possibility to have paid events (Ticket purchase) Sponsors visibility and advertisements

LIVE Orienteering - the first page

Event page

LIVE Orienteering - the race page

LIVE Orienteering setups - today Level of setups and functionality   Payment Provider Ticketing available Geoblocking Web TV Stream GPS Tracking Live results Setup 1 – All functionality ticket event Paypal Yes IOF Livestream account Livestream viewer GPSeuranta Emma client Setup 2– All functionality, free event with geoblocking on Web TV n/a No https embedded GPS Tracking viewer Setup 3– All functionality free event without geoblocking No (Maybe) https embedded Web TV Stream viewer Setup 4– Part functionality free Event Emma client or Link to external live results

Proven providers of LIVE content Live Web TV IOF Livestream© account + viewer (preferred and free for organisers) YouTube Livestream works GPS-tracking GPSeuranta (preferred, only provider to have paid lock) TracTrac Sportrec o-gps-center.ru Livelox Live results Emma client (free to use 2018) Some other live results pages can be harvested by Emma and Peter Lövås

How do we produce the best digital footprint at your event? Define your Live requirements and what they mean to you Any event can move up the requirement matrix but define the quality early Coordinate IOF resources and organiser resources The Digital Plan Always focus on the IOF Channels Complement sometimes with Federation/Organiser channels (Facebook stream etc) Always use agreed hashtags Find engaged (young) team of digital content media producers

Future Targets according to strategy From 11 000 to 200 000 that have watched one or more events Known Quality of Live Events Increase user experience Better usability in defined platforms and devices Increase followers, especially youth By better social interaction By better presentation of our stars Increase no of certified/proven suppliers Develop other types of paid events/funding of Live events

LIVE Orienteering 2018 Develop the platform: Improve content: Improve user experience with current functionality Improve the social media flow and live chat Improve content: Continue to deliver our World Championships and World Cups to known quality Establish Digital plans Market LIVE Orienteering for other orienteering events Build a stable advertisement and sponsor sales

The Digital Plan At -12 months (WOC) to – 6 (WCup) months before event date IOF Communication manager and Event TV/Media manager coordinates the IOF resources and organises around all digital communication, TV and Media Channels (IOF facebook; Organiser facebook; Instagram account) Audience Hashtags TV productions, timing and quality Time and timezones LIVE Orienteering setup (Livestream account; GPS tracking stream; Live results) Pre-event plan; Race day plan; After the race plan