Of Baking and Board Games: Shaping the Future of Ballinasloe Recipes for Success: Understanding the Ingredients Playing the Game: A Wealth of Winning Ways

Recipes for Success in Ballinasloe: Understanding the Ingredients

What get’s measured; get’s done!

an over-baked metaphor... But first... an over-baked metaphor...

Focusing on progress... People Ingredients Tools

...& understanding variety

& understanding places Focusing on progress & understanding places Focusing on process & progress Know starting point Monitor & manage impact of interventions Understanding different places Assess town function & issues Compare progress over time & place

different places & futures Understanding different places & futures Colwyn Bay Bangor Holyhead Flint Wrexham Caernarfon

Wooler Tonbridge Wells

Your Shoppers and Businesses can tell you: What percentage of shops are independent? What percentage of shoppers are local or visitors? How busy is the town centre on a normal day? How much do shoppers normally spend in town? How easy is it to park in town? How popular are restaurants in town? What do town users like and dislike about the town?

Evidence & Understanding of Town Centre Change Function Number of commercial units; Retail by comparison / convenience; Key attractors / multiple trader representation; Shoppers’ origin Perceptions & Issues Shoppers’ perceptions; Business perceptions Change Occupancy rates; Footfall; Rents; Business trends; Car parking

Getting beneath the Skin of Business Confidence

21st Century Town Centres Delivering a Vision of 21st Century Town Centres Retail as part of vibrant & multi- functional town centres Mix of convenience & comparison; independent & multiples Vibrant businesses; public services; leisure; culture; public spaces & events Animated by ‘town teams’ with strategic support from councils

Your Towns as Department Store Get the basics right with signage and car parking that attracts not deters Create an attractive public realm to build on unique sense of place Organise events Innovate and learn from others Know your customers Encourage loyalty to boost business Market effectively with others Monitor your success

Putting Parking in its Place Manage car parking for: Cost Quality Quantity

Putting Town Centres First

Online or in-town? Satisfaction with online product info Online access Satisfaction with online info efficiency Online experience “It worries me that everything is going to go on line and there won't be as many physical shops. You'd lose interaction and talking to people rather than computers.” Town Centre Shopping Satisfaction “The most memorable experience about high street shopping for myself is it’s more immersive and tactile than the internet”.

Taking the Town On-line

Putting smiles back on Faces

Bringing it all Together Funds Income and investment Place Access & car parking Townscape & public realm Property Development planning Property portfolio Retail Retail vision Retail standards & skills Culture Culture & leisure Community assets & services Market Town-wide marketing Local loyalty

Creating multi-purpose town centres AMT (2011). Twenty First Century Town Centres.

Town Team Development Function Form Folk Finances Forward Planning Foundations Function Form Folk Finances Forward Planning