Advanced Fashion: Retail

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Presentation transcript:

Advanced Fashion: Retail Activity: Fashion Retail Comparison Create a comparison chart on (3) different fashion retailers. You may not select more than 1 retailer from any given area. All retailers selected must have a website. Your chart will need to be 4 columns by 13 rows. Dillards Target Forever21 Store Name Type of Retail Store Store Image/Fashion Image Location of Headquarters Founded Date Geographics Areas served (where are their stores located) Number of stores (total #in operation, nationwide and international) Target Market: describe the customer they are attempting to attract in terms of market segmentation Variety of merchandise (list all categories: menswear, womenwear, etc) Price competitive or Non-price competitive and why? If Non-Price, what do they compete on? Customer Services offered (gift wrapping, personal shoppers, etc) Relationship with other stores: are they a part of a store ownership group of are they independent?