calling for proposals for original Malay and Tamil Content for Toggle SURIA & VASANTHAM FY18/19

OBJECTIVES Create original, innovative and breakthrough programme concepts with PSB values for vernacular content on Toggle    Grow the online reach by producing exclusive PSB content on Toggle, ensuring that Suria & Vasantham will be the leading content of choice for the Malay & Indian viewers respectively Examples: Date Gone Wrong: VR experience for CNA was filmed using one single 10-minute shot. Viewers will be immersed in the action around them (screams, equipment fails, hacks etc) also with the help of spatial sound. VIDEO: http://www.chameleon-vr.com/a-date-gone-wrong Dementia: Second VR experience for CNA combining 3rd person POV shots together with POV shots of a patient who has Dementia, together with spatial sound. Gives in-depth feelings of how disease affects people’s life and their vision. VIDEO: http://www.chameleon-vr.com/dementia-vr Abandon: Award-winning cinematic VR experience. Immerse into a hidden world of abandoned skyscrapers in the middle of the Bangkok. VIDEO: http://www.chameleon-vr.com/abandon Create IPs incorporating new technology and production technique

PREREQUISITE Innovative Format creative, original, fresh & exciting, audience relevance, latest trend . 360° (on ground engagements, digital content, 2nd screen, etc.) Visual effects or mixed media approaches

Ratings and Video Views METRICS FOR SUCCESS Ratings and Video Views FTA viewership, Toggle Views, Social Reach, Online Buzz Creation of New IPs Potential for spin-offs, adaptation New Talents Discovery of new actors, production talents

Arts & Culture/Info-ed/ Documentary POSSIBLE GENRE Drama Reality Show/ Infotainment Arts & Culture/Info-ed/ Documentary Comedy

EVALUATION CRITERIA Creative Merits of the Project (40%) Innovativeness Quality of writing / storytelling Potential to be a breakout hit / next big sensation PSB values Appealing to Target Audience (30%) Youth 18-34 years Reasonableness of Budget (20%) Complete budget (TV, digital components etc) per episode and series Itemised budget per episode if shortlisted Company Track Record (10%) Past accolades (e.g. no. of regional/international awards achieved) if any The ability to execute and deliver quality programmes Core team members who will handle the project

EVALUATION CRITERIA OPEN CATEGORY FOR FIRST-TIME APPLICANTS Reserved for first-time applicant Never produced before for any channel under APSB or PCFS schemes This category is limited to 1 project per channel per FY.

GENRE DISTRIBUTION SURIA Drama series with online spin-off 8eps x 1hr + online eps Online series 4 titles 8eps x 5-10 mins Appeal to the youth and young adults Drama 8eps x 10mins Reality/Travelogue Infotainment Online series 2 titles 8eps x 10mins Human interest stories/natural history/promote social cause

GENRE DISTRIBUTION VASANTHAM DRAMA Drama series with online spin-off 13eps x 30mins + online eps * Appeal to the youth, young adults and masses Online Short Clips (3 titles) 13 eps x 10 mins * Nuggets of lifestyle content like travelogue for ease of consumption INFOTAINMENT

BUDGET BREAKDOWN Genre Language Breakdown Qty Drama Series Malay 8 eps x 1 hr + online Up to 3 series 8 eps x 5-10 min Infotainment 8 eps x 10 min

BUDGET BREAKDOWN Genre Language Breakdown Qty Drama Series Tamil 13 eps x 30 min Up to 3 series Drama Short Clips 13 eps x 10 min Infotainment Short Clips

BASIS FOR PROPOSAL 1) What is currently lacking on Suria and Vasantham? Though both channels have strong PSB content on their FTA platforms, they lack standalone content on the Toggle digital platform. The current digital content are web extensions that are linked to the content on FTA. 2) What would be the outcome from this PCFS? The main outcome of this PCFS is to commission Toggle exclusive content in Malay and Tamil and build an audience online for these exclusive clips. The main target audience for these content will be the millennials and the aim is to create innovative content to engage them through multiple touchpoints/platforms.

PRIMARY AUDIENCE Demographics & Psychographics: Broad Range of viewers (male & females, 18-34yrs old) Tech Savvy & Mobile Generation Online - watch content from all over the world 85% feel that keeping up with the news is important & they want to be educated with nuggets of information that is not heavily processed. Watch lesser TV & mostly engaged on second screen Interests: Love edgy dramas, sports, satire, food, travel & authentic content. Examples: Date Gone Wrong: VR experience for CNA was filmed using one single 10-minute shot. Viewers will be immersed in the action around them (screams, equipment fails, hacks etc) also with the help of spatial sound. VIDEO: http://www.chameleon-vr.com/a-date-gone-wrong Dementia: Second VR experience for CNA combining 3rd person POV shots together with POV shots of a patient who has Dementia, together with spatial sound. Gives in-depth feelings of how disease affects people’s life and their vision. VIDEO: http://www.chameleon-vr.com/dementia-vr Abandon: Award-winning cinematic VR experience. Immerse into a hidden world of abandoned skyscrapers in the middle of the Bangkok. VIDEO: http://www.chameleon-vr.com/abandon

CALL-FOR-PROPOSAL 12 Nov Opening of CFP 1st Phase 6 weeks 24 Dec Deadline for Submission of Pitches 17 May 28 Jun 2nd Phase Jan 2019 Panel Evaluation Feb 2019 Face-to-Face Pitch Apr 2019 Publication of Results 3rd Phase

THINGS TO NOTE PSB Values must be clearly articulated Production house is free to propose Format, number of episodes and duration best suited for the concept on the respective platforms Budgets are inclusive of all content components, not limited to series & episodic trailers and additional footage / extensions / extra videos Producers for all PCFS commissioned programmes need to be a registered media company. Registration can be done after the producers received confirmation from Mediacorp that their project has been selected Have at least 50% of Singaporean key creative personnel (including, for example, the Production Staff, cameraman, soundman)

PSB VALUES Promote social values important to Singapore and Singaporeans, e.g. family, community, social inclusiveness and cohesiveness; and catering to special-interest groups, such as the elderly and youth Celebrate our culture and heritage and/or promote cross-cultural awareness (including foreign cultures and heritage) Promote racial and religious harmony Promote the Singapore identity (including Singaporeans’ responsibilities as global citizens) Stimulate knowledge and learning, (including factual and educational programmes targeting children, youth and the general population) Foster an informed society, through news, information and analysis of current affairs that increase understanding of the world

DOCUMENTS & DEADLINE CFP Link: http://www.mediacorp.sg/callforproposals Brief Application form Selected production houses / partners to be adopters of the Tripartite Standard for Procurement of Services from Media Freelancers. All Submissions must be in English with a fully completed PCFS Call for Proposal Submission Form Please fill in all the blanks in the submission forms in the correct format In the event of multiple submissions, one form for each project should be completed Submission Deadline: 24 December 2018, 11.59pm

Thank You Enquiries: pcfs2018@mediacorp.com.sg