Self – marketing for English teachers Use your strength for competitive advantage IATEFL Conference 2016 Birmingham

Critically analyze your current situation IATEFL Conference 2016 Birmingham

Take a look at the market IATEFL Conference 2016 Birmingham

SWOT Analysis IATEFL Conference 2016 Birmingham Strengths 1. 2. 3. 4.   Strengths 1. 2. 3. 4. Weaknesses Opportunities Opportunity-Strength strategies Use strengths to take advantage of opportunities Opportunity-Weakness strategies Overcome weaknesses by taking advantage of opportunities Threats Threat-Strength strategies Use strengths to avoid threats Threat-weakness Minimize weaknesses and avoid threats IATEFL Conference 2016 Birmingham

Divide your professional goal into short, middle and long term actions Timetable Divide your professional goal into short, middle and long term actions IATEFL Conference 2016 Birmingham

Develop your business profile Qualify: university degree, mother tongue/native language, examiner licence , long working experience, e-learning, alternative/non traditional teaching method IATEFL Conference 2016 Birmingham

Develop your business profile regarding your target group Target group: children, young learners, adults, older ones, disabled, business people, students, ecc. IATEFL Conference 2016 Birmingham

Personalize your marketing strategy Search your nishe IATEFL Conference 2016 Birmingham

Public presentation online / social media telc community IATEFL Conference 2016 Birmingham

Create your business account on facebook / twitter Public presentation Create your business account on facebook / twitter IATEFL Conference 2016 Birmingham

Explore possibilities to get in touch with important people Networking Explore possibilities to get in touch with important people Conferences / workshops / Meetings / further education IATEFL Conference 2016 Birmingham

Evaluate your attainment short middle long term IATEFL Conference 2016 Birmingham

Jenny Giambalvo Rode jenny-giambalvo-rode@landkreiskassel.de IATEFL Conference 2016 Birmingham