Developing user-centred content in an agile world Sarah Thomson
Give or take a few months 20 years Give or take a few months Sarah Thomson
Why are you here today? Sarah Thomson
User need Solution Sarah Thomson
Waterfall Agile Sarah Thomson
Waterfall Agile Sarah Thomson
Sarah Thomson
User Researcher Content Designer Designer Sarah Thomson
You wouldn’t want an agile approach to surgery Sarah Thomson
Things to remember (so far)... Write to meet user needs Test what you’ve created Iterate as new needs come to light Sarah Thomson
Every word needs to earn its place case study one Sarah Thomson
Sarah Thomson
Sarah Thomson
Sarah Thomson
Things to remember (so far)... Write to meet user needs Test what you’ve written Iterate as new needs come to light Look at the language before changing the design Test in real life Sarah Thomson
Every word needs to make sense case study two Sarah Thomson
Sarah Thomson
Sarah Thomson
Sarah Thomson
Things to remember... Write to meet user needs Test what you’ve written Iterate as new needs come to light Look at the language before changing the design Test in real life You don’t need a big budget to make a big difference Words need to mean the right thing to the user Sometimes it’s not the words, but the word order Sarah Thomson
It's ok not to have all the answers! Sarah Thomson
Interesting reading Forms that Work, Caroline Jarrett Content Design, Sarah Richards Don’t Make Me Think, Steve Krug Government Digital Service (GDS) blog - https://gds.blog.gov.uk/ Government Digital Service (GDS) YouTube channel - https://www.youtube.com/user/GovDigitalService Developing user-centred content in an agile world - http://bit.ly/sarahthomson- agile-world Sarah Thomson
ux@sarahthomson.co.uk /sarahthomsonuk