Multifaceted Marketing With a Guerrilla Twist

You Will Not Succeed Without Marketing Every component is marketing Don’t let success kill your marketing Less than 10% of businesses have truly explored marketing. Keep track of your hits and misses. Businesses that solve problems win. Marketing must pull in the same direction. Every component is marketing…word of mouth, stationary, business cards, your hours, your clothes, your image, your office. I mean everything. By knowing marketing is everything you are part of small group of business people. Don’t let you success kill you marketing efforts or push them to the passive side. Source: Guerrilla Marketing by Jay Conrad Levinson

Marketing Secrets Must Make commitment to marketing Must look at marketing as investment Must make marketing consistent Must make prospects feel confident Must be patient Must use an assortment of weapons Must know that profits come after sales Must be convenient for clients Must put an element of amazement Must measure effectiveness of weapons Source: Guerrilla Marketing by Jay Conrad Levinson

How long does it take? Create a plan Stick with it until it proves itself…3 months if your lucky, probably 6 and maybe 12. You will never know in the first 60 days. Understand commitment… The first time… Source: Guerrilla Marketing by Jay Conrad Levinson

Develop a Plan Purpose How to achieve the purpose focusing on your benefits Target markets Marketing weapons Describe you niche Tell your identity Describe your budget in % of revenues Source: Guerrilla Marketing by Jay Conrad Levinson

Things to Remember Keep it simple with supporting documents. Maximum profit is your prime purpose. Do not allow for to much flexibility. Plan is created to be followed. If you won’t do it, don’t write it down. Source: Guerrilla Marketing by Jay Conrad Levinson

? Mediums TV Radio Newspaper Magazine Newsletter Direct Mail Mass Mail ….. ?

Develop a “Creative” Strategy Write a simple creative strategy Find the inherent drama within your offering. Translate that inherent drama into a meaningful benefit. State your benefits as believably as possible. Get peoples attention. Motivate your audience to do something…Exactly what to do. Communicate clearly Measure finished piece against creative strategy. Source: Guerrilla Marketing by Jay Conrad Levinson

Your “Creative” Starts With Knowledge: Of Product Of Service Of Competition Of Industry Of Target Audience Of Target Market Of Economy Of Current Events Of Trends of Time Source: Guerrilla Marketing by Jay Conrad Levinson

Build a “Creative” Activity Marketing Concept Campaign Name Medium to use R&D Marketing Schedule Measurement CO-OP Partners Budget Creative Strategy Alignment

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“Every type of entrepreneurial enterprise requires marketing “Every type of entrepreneurial enterprise requires marketing. There are no exceptions. It is not possible to succeed without marketing.” Jay Conrad Levinson