November 2011 iabuk.net/contact 05 February 2019

Monthly UKOM audience data UKOM (UK Online Measurement) core data reported on 10th every month Monthly top 10 sites at brand level by reach Monthly audience data for top 10 sites Summary report includes a sample of UKOM demographic classifications Gender, age, social grade, region, main shopper, in the market for a car Data reports can also be run at a parent, channel, domain, subdomain and application level UKOM panel of 31,000 people at home and 4,000 at work Further information on UKOM can be found on the UKOM website http://www.ukom.uk.net/ Please e-mail research@iabuk.net or james.smythe@ukom.uk.net with any queries 2

Digital Universe 46.9m aged 2+ Active Universe 40.5m aged 2+ November 2011 online usage Source: UKOM November 2011 Apr 2010: Digital Universe 46.9m aged 2+ Active Universe 40.5m aged 2+ Average 2424 pages/user

Top 10 sites Source: UKOM November 2011 4

Top 10 websites – audience composition 5

Average time spent per person - 1 hour 36 mins 1. Google 216 Average page views per person 34,359,000 Unique users Average of 27 sessions per person Average time spent per person - 1 hour 36 mins Source: UKOM November 2011

Average time spent per person - 6 hours 39 mins 2. Facebook 777 Average page views per person 26,081,000 Unique users Average of 23 sessions per person Average time spent per person - 6 hours 39 mins Source: UKOM November 2011

Average time spent per person - 1 hour 29 mins 3. MSN 149 Average page views per person 24,773,000 Unique users Average of 17 sessions per person Average time spent per person - 1 hour 29 mins Source: UKOM November 2011

Average time spent per person - 33 minutes 4. Amazon 66 Average page views per person 21,789,000 Unique users Average of 6 sessions per person Average time spent per person - 33 minutes Source: UKOM November 2011

Average time spent per person - 49 minutes 5. BBC 72 Average page views per person 20,779,000 Unique users Average of 11 sessions per person Average time spent per person - 49 minutes Source: UKOM November 2011

Average time spent per person - 1 hour 32 mins 6. YouTube 136 Average page views per person 20,368,000 Unique users Average of 9 sessions per person Average time spent per person - 1 hour 32 mins Source: UKOM November 2011

Average time spent per person - 1 hour 15 mins 7. Yahoo! 116 Average page views per person 19,463,000 Unique users Average of 15 sessions per person Average time spent per person - 1 hour 15 mins Source: UKOM November 2011

Average time spent per person - 1 hour 56 mins 8. eBay 239 Average page views per person 17,585,000 Unique users Average of 11 sessions per person Average time spent per person - 1 hour 56 mins Source: UKOM November 2011

Average time spent per person - 6 minutes 9. Ask 14 Average page views per person 11,927,000 Unique users Average of 4 sessions per person Average time spent per person - 6 minutes Source: UKOM November 2011

10. Associated Newspapers 30 Average page views per person 9,503,000 Unique users Average of 5 sessions per person Average time spent per person - 27 minutes Source: UKOM November 2011

November 2011 iabuk.net/contact 05 February 2019