FY08 Fruits and Veggies Campaign

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Presentation transcript:

FY08 Fruits and Veggies Campaign Cori Lorts, MPH, RD Social Marketing Manager Arizona Nutrition Network

Fruit and Veggie Focus Groups 5 concepts were tested: Fruit and Veggie Explorer spot “Bring Home the Benefits” QVC “Eat Colorfully and Live Healthfully” Many Forms: Different Looks, Same Benefits

Explorer Spot

Bring Home the Benefits

QVC

Eat Colorfully and Live Healthfully

Many Forms

Fruit and Veggie Focus Groups Participants overwhelmingly preferred the “Eat Colorfully and Live Healthfully” Attracts parents and kids Very Colorful Eye catching/visually stimulating Love the thought of children coming alive Shows what fruits and veggies can do for our bodies

Eat Colorfully and Live Healthfully

Fruit and Veggie Poster

Fruit and Veggies Fun Food News

Fruit and Veggie Billboard

Fruit and Veggie Door Hanger

Fruit and Veggie ERI

Fruit and Veggie Campaign Components :30 Television Spot Billboards Door Hangers Fun Food News Poster Recipe Cards Community Toolkit: Event in a Box Lesson Plans Radio Script Food Demonstration Example Media Alert Press Release

Fruit and Veggie Campaign Will run from October 1-January 30 Post-test evaluation will be completed end of January Next campaign: Grow a Healthy Child!

Questions? Comments?