Creating An Enchanting Experience Gayle Beacock Beacock Music Vancouver, WA www.beacockmusic.com
Enchantment 1. Influence by or as if by charms and incantation: bewitch 2. To attract, move and rouse ecstatic admiration
My Story
My Story
So Let’s Dig In!
The Personalities Within The Four Walls Of Your Store
Some cause happiness wherever they go; others, whenever they go. ~ Oscar Wilde
The Crows Feet Rule
Default To YES !
Be a Hero
Give/Get Feedback
Enchanting Your Employees
Enchanting Your Boss
Enchantment Success Story
QVC Fact: A host (salesperson) goes through 6 months of formal training before ever appearing on air
My Reality Check: Are we throughly and properly training our associates about our business ?
Cultivate an air intimacy QVC Fact: Cultivate an air intimacy
Are we creating a sense of intimacy or simply displaying products ? My Reality Check: Are we creating a sense of intimacy or simply displaying products ?
There is always a reason to celebrate ! QVC Fact: There is always a reason to celebrate !
My Reality Check: Are we finding opportunities to showcase our products and services while entertaining our customers ?
Educate and Demonstrate QVC Fact: Educate and Demonstrate
Are we telling the story behind our products and services ? My Reality Check: Are we telling the story behind our products and services ?
QVC Fact: Make it easy to BUY !
Do we offer multiple selling channels to our customers ? My Reality Check: Do we offer multiple selling channels to our customers ?
They are connected socially QVC Fact: They are connected socially
We are really awful in this category My Reality Check: We are really awful in this category
How do you rate this session? Text one of the Codes below to 22333 Presenter Text Polling Notes- Explain what’s going on Example (or use your own words) “Now I’m going to ask for your opinion. You’ll use your cell phones, iPads or laptops to respond just like on American Idol.” Address any concerns “This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan.”- Standard texting rates only “The service we are using is serious about privacy. We cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!” Or go online to http://PollEv.com to submit one of the Codes above.