Creating An Enchanting Experience

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Presentation transcript:

Creating An Enchanting Experience Gayle Beacock Beacock Music Vancouver, WA www.beacockmusic.com

Enchantment 1. Influence by or as if by charms and incantation: bewitch 2. To attract, move and rouse ecstatic admiration

My Story

My Story

So Let’s Dig In!

The Personalities Within The Four Walls Of Your Store

Some cause happiness wherever they go; others, whenever they go. ~ Oscar Wilde

The Crows Feet Rule

Default To YES !

Be a Hero

Give/Get Feedback

Enchanting Your Employees

Enchanting Your Boss

Enchantment Success Story

QVC Fact: A host (salesperson) goes through 6 months of formal training before ever appearing on air

My Reality Check: Are we throughly and properly training our associates about our business ?

Cultivate an air intimacy QVC Fact: Cultivate an air intimacy

Are we creating a sense of intimacy or simply displaying products ? My Reality Check: Are we creating a sense of intimacy or simply displaying products ?

There is always a reason to celebrate ! QVC Fact: There is always a reason to celebrate !

My Reality Check: Are we finding opportunities to showcase our products and services while entertaining our customers ?

Educate and Demonstrate QVC Fact: Educate and Demonstrate

Are we telling the story behind our products and services ? My Reality Check: Are we telling the story behind our products and services ?

QVC Fact: Make it easy to BUY !

Do we offer multiple selling channels to our customers ? My Reality Check: Do we offer multiple selling channels to our customers ?

They are connected socially QVC Fact: They are connected socially

We are really awful in this category My Reality Check: We are really awful in this category

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