Social Media and PR Strategies Thursday, January 30 Week One

Who are you and Why are you here?

What would you most like to be doing right at this moment?

Expectations What do you expect of me? What should I expect of you?

What if we built a dream classroom?

Social Media and PR Strategies Public relations Strategies

Course Structure Description Rationale Objectives Assignment Guide/Point Allotment

Classroom policies Attendance/Participation Homework Technology in the classroom Contact information

The cocktail party rule

Social media is a conversation and not just one, it is many at once!

It is no longer acceptable for companies to shout at consumers.

What is a

1: It is a buildup of public opinion or sentiment. 2: It is a social trend in which people get the things they need from each other, rather than from traditional institutions like corporations.

The evolution of communications Oral tradition The printing press The fourth estate Mass media The Internet and Social Media

This class is about how to stay ahead in a world transformed by social media. People are talking about your brand right now. How will you harness that energy?

You cannot control the internet. The more you tell people to ignore something, the more they will pay attention to it. This phenomenon is called the Streisand Effect.

Companies no longer have control over what people say about their brand. You do! https://www.youtube.com/watch?v=viw2TVBygBg http://www.youtube.com/watch?v=AH5R56jILag

How do we master the groundswell? Concentrate on the relationships, not the technologies.

Know your client, know your customer Let social media be the conduit.

Social media is the place where the conversation begins.

Weekly Discussions Each week, one of you will lead a classroom discussion on a current event or news item related to social. Let’s pick those dates right now.

Blogging Create a wordpress blog. Label it using your first and last name. Example: jasonaheidemann.wordpress.com. Create an entry that describes your thoughts and reflections on our first day of class together. Use links, keywords and images. Follow my blog and also email me to let me know that your blog is up and running. I will follow you.

Jason A. Heidemann jasonaheidemann@wordpress.com jasonaheidemann@gmail.com 773.319.6532