TED’S CLOTHIERS.

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Presentation transcript:

TED’S CLOTHIERS

BRIDES.COM & BRIDES LOCAL PRINT BRIDES COLORADO Published 2x/yr (Fall/Winter & Spring/Summer) Delivers 142,000 brides-to-be Distributed through over 750 Newsstands Distributed at over 50 Bridal Shows each year Distributed at local venues, health clubs, spas etc. 98% take action as a result of reading Brides-to-be refer to issue an average of 6.6 times BRIDES.COM 1.4 million unique visitors Over 40 million page views per month On average brides spend 22+ minutes on Brides.com 76% of brides visit Brides.com weekly Numerous Strategic Marketing Campaigns to promote Brides.com increasing your exposure BRIDES.COM/LOCAL/COLORADO 28,628 local Colorado Pageviews 4,650 local unique Colorado Views Average of 800 views to the local Colorado Fashion Page

BRIDES LOCAL PRINT MAGAZINES PLAY A KEY ROLE IN BOOSTING THE OVERALL PERFOMANCE OF MARKETING CAMPAIGNS THE FIRST PLACE BRIDES CONSULT 71% refer to bridal magazines 25% refer to a bridal website On average Brides refer back to each issue 6.6 times! 50,000 issues each year distributed across the state Magazines distributed on over 750 newsstands state wide and at over 50 bridal shows each year. 96% Of Brides take action as a result of reading bridal magazines 81% Tear a page to save articles or ads 69% Save the issue for future reference 50% Share the issue with someone else they know 56% Make phone call about a product or service 64% Visit an advertisers website

BRIDES LOCAL PRINT 16 MARKETS ENGAGING THE ENGAGED CONDÉ NAST BRIDAL MEDIA IS THE BEST WAY TO REACH THE BRIDE-TO-BE NATIONAL PRINT BRIDES LOCAL PRINT 16 MARKETS

THE COUPLE 27.6 years Age 29.5 years $90,400 91% 60% Living together vs. 2006 Up from 27.0 years 27.6 years Her Age 29.5 years Him $90,400 Household income 91% % first wedding 60% Before engagement Living together 15% After engagement/before wedding 25% After wedding Numbers shown are averages, unless indicated

WEDDING METRICS $31,082 Total wedding spend 155 # of guests 5.5 vs. 2006 Up from $26,750 $31,082 Total wedding spend vs. 2006 Down from 165 guests 155 # of guests 5.5 # of bridal attendants 4.7 # of groomsmen/ushers

ENGAGEMENTS & WEDDINGS Engagements and Weddings by month Month Engagements Weddings January 5% 3% February 8% March 7% 4% April May 9% 14% June 13% July August 10% 11% September October November 6% December vs. 2006 Up from 14.0 months Average engagement duration: 14.4 months

WEDDING STYLE 65% 18% Attire 14% 43% 17% Reception 14% 12% Semi-formal (suit and tie) 18% Attire 14% Black tie Casual 43% Classic and traditional Reception 17% Small and intimate 14% Trendy and modern 12% Destination wedding

PRINT VS ONLINE Print Package Advertiser Online Only Advertiser Region Impressions Clicks CTR Averages Colorado (only) 4,271 271 6.35% 6.13% avg 3,067 124 4.04% 6,590 534 8.10% 4,192 170 4.06% 3,930 319 8.12% 3,625 132 3.64% 3.56% avg 3,912 149 3.81% 7,533 216 2.87% 3,978 81 2.04% 3,413 185 5.42% Print Package Advertiser Online Only Advertiser

ONLINE TRAFFIC REPORT (1 YEAR PERIOD) Activity Count Clicks to Vendor Website 854 Clicks Count From Vendor Detail Page 130 From Category Search Results 724 Impressions Count Category Search Results 17,053 Click-Thru Type % To(Numer) From(Denomin) To Vendor Detail Page 5 352 7053 from Category Search Results To Vendor Website from 10 724 7053 Category Search * The click-thru rate is equal to the total number of vendor detail impressions from Brides.com and external sources divided by the total number of Brides.com site impressions. **Click-thru rate is equal to the numerator devided by the denominator.

MEN’S FORMALWEAR • 96% of Grooms have Attendants • Average of 5 groomsmen/ushers • 75% of Grooms Rent Formalwear • 14% Purchase their formalwear • On average a groom spends up to $340 on formal wear • On average his attendants spend $160 on their formal wear

2009 PROPOSAL OPTION 1: FULL PAGE COLOR UP PRINT PACKAGE Year-Round Program (Print Ad in Spring/Summer ‘09 – Fall/Winter ‘09) INCLUDES: BRC Listing with exposure at local bridal shows Image Link – Brides.com Image Gallery of 10 images to showcase your product 2,500 Qualified Leads Add Text Link on Brides.com GROSS: $6,800 NET: $5,725 (Discounts applied to package 5% Discount, Color Up Special Discount) OPTION 2: 1/2 PAGE COLOR UP PRINT PACKAGE Year-Round Program (Print Ad in Spring/Summer ‘09 – Fall/Winter ‘09) INCLUDES: BRC Listing with exposure at local bridal shows Listing on the planning chart Image Link – Brides.com Image Gallery of 10 images to showcase your talent 2,500 Qualified Leads Add Text Link on Brides.com GROSS: $4,515 NET: $3,738 (Discounts applied to package 5% Discount, Color Up Special Discount) *All payments can be broken into 5 invoices or 12 monthly payments