Does Your Real Estate Career Have a Foundation?

Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings $18,000 $250,000-2M >1% $0……… …..$39,999 $40K+ $60K+ $100K+

Recurring Revenue Streams No Predictable Recurring Revenue Streams Geographic Farm Area Demographic Farm 16% said they have a Farm 9% said more than 6 months 3% more than a year

Predictable Recurring Revenue Streams 64% said more than one year! Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year!

Once we noticed the void… We began to see “Farming” as the Cornerstone of… Listing Skills Presentation Skills Marketing Skills Market Share

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #3 Systematize your farm and create that True Pride In Ownership as it relates to your Geographic Farm

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 Create a sense of community and culture that centers around your expertise in your Geographic Farm www.subdivisionname.com

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #5 Using annual events to drive interest, awareness and commoraderie with your Geographic Farm Area

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #6 Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #7 Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #8 Managing your distribution resources… How to get the most bang for the buck!!!

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #9 Continue the $pend a Dime make a Dollar philosphy Grow your farm and/or partner your farming activities

With these 3 Simple Rules Your First Assignment To review the most recent 24 months of closings in your “potential” Farm Area Inventory the Names of the LISTING AGENTs and calculate if any one (1) Agent is closing 25%+ Next… To review the most recent 24 months of closings in your “potential” Farm Area Calculate the TOTAL LISTING SIDE COMMISSION closed per year!!! So what is 10% Finally … Calculate 10% of the 10% to determine your GROSS OPERATING BUDGET We need to evaluate the VIABILITY of this Geographic Farm Area from an ECONOMIC Perspective What’s the budget? With these 3 Simple Rules We can project the viability of your farm We can protect the sustainability of your farm We can Manage Your Expectations of… Monthly Quarterly Annual Results

Hawk’s Landing 1150 48412302**** Hawk’s Nest Elementary Plantation Middle South Plantation High School

29 10,440,000 32 12,000,000 17 HALF YEAR 6,460,000 28,900,000

28,900,000 / 2.5 = 11,560,000 11,560,000 x .03 = 346,800 34,680 3,468 7%

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #1 Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #1

Page #2 Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #2

Coral Square 4.8 9 Mullins Park (sports) 3.0 6 Magnolia Movie 1.1 3 1st Baptist 2.2 4 St. Elizabith Ann Seton 2.6 5 Beth Orr 3.2 7 Coral Springs Medical 4.0 7.5 FLL Ft. Lauderdale Int. 18.7 34

Expired YTD Seasoned Expired FSBO 11 6 8 41 68 141 185 200 291

Lis Pendens FORECLOSURE NOTICES Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Lis Pendens FORECLOSURE NOTICES Name Address Phone Email Facebook LinkedIn Page #3

Page #4 Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Expired Listing (YTD) Name Address Phone Email Facebook LinkedIn Page #4

Expired Listing (Seasoned) Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Expired Listing (Seasoned) Name Address Phone Email Facebook LinkedIn Page #5

Page #6 Build your Binder and begin to catagories the Residence of your Geographic Farm Area. For Sale By Owner Name Address Phone Email Facebook LinkedIn Page #6

Recent Purchases (past 36 months) Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Recent Purchases (past 36 months) Name Address Phone Email Facebook LinkedIn Page #7

Page #8 Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Renters (probable) Name Address Phone Email Facebook LinkedIn Page #8

Page #9 Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Absentee Owners Name Address Phone Email Facebook LinkedIn Page #9

Established Residence Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Established Residence Name Address Phone Email Facebook LinkedIn Page #10

Empty Nester (probable) Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Empty Nester (probable) Name Address Phone Email Facebook LinkedIn Page #11

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Hawk’s Landing $34,680

28,900,000 / 2.5 = 11,560,000 11,560,000 x .03 = 346,800 34,680 3,468 7%

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Hawk’s Landing Wyndham Lakes Oriole Margate $34,680 $21,400 $18,800 $74,880

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #3 Systematize your farm and create that True Pride In Ownership as it relates to your Geographic Farm

Geographic Farm Area BluePrint… Objective: Apply forethought within a predetermined budget to achive maximum exposure and credebility within our target audience. Plan: To make contact 24x during the next 12 months while investing less than 10% of our projected income.

28,900,000 / 2.5 = 11,560,000 11,560,000 x .03 = 346,800 34,680 3,468 7%

$3,468 Higher Cost Lower Cost No Cost 2 x Each Month Doorhanger Postcard Letter Newsletter Report Giveaway Garage Sale Event Web Update Value Report Announce Webcast Email Social Media Doorknock Telephone Call Survey Collect Data Higher Cost Lower Cost No Cost

For 28 Years And over 500 Associates We have used Forethought & Budget To capture 10% Marketshare 1st year 15% 2nd year 20% 3rd year

$34,680 1st year $52,020 2nd year $69,360 3rd year 28,900,000 / 2.5 = 11,560,000 11,560,000 x .03 = 346,800 34,680 3,468 7% $34,680 1st year $52,020 2nd year $69,360 3rd year

Create a Private Group on Facebook “XYZ homeowners” Buy a Domain that represents your farm “ XYZ homeowners.com” Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Announce my website and private group via DH/PC

Create a Private Group on Facebook “XYZ homeowners” Buy a Domain that represents your farm “ XYZ homeowners.com” Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Telemarket Annual Inventory Survey make Announce

Create a Private Group on Facebook “XYZ homeowners” Buy a Domain that represents your farm “ XYZ homeowners.com” Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Doorknock Survey & announce Website /Private Group

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 Create a sense of community and culture that centers around your expertise in your Geographic Farm www.subdivisionname.com