PROPAGANDA.

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Presentation transcript:

PROPAGANDA

What is propaganda “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” —Jowett & O'Donnell, Propaganda and Persuasion

Government propaganda

Purpose of Propaganda to influence people's opinions actively appeal to one's emotions

Five characteristics of propaganda Propaganda is in the eye of the beholder. “I’m persuading. The other guy is using propaganda.” Propaganda has a strong ideological bent. example: PETA Propaganda is institutional in nature. It is practiced by organized groups governments, corporations, social movements, special interests Propaganda relies on mass persuasion television, radio, Internet, billboards Propaganda tends to rely on ethically suspect methods of influence. deception, distortion, misrepresentation, or suppression of information.