VUDU ADVERTISING PRESENTATION DIGITAL MEDIA MARKETING – AUDIT & SOLUTIONS

VUDU ADVERTISING PRESENTATION WHO IS VUDU? Vudu is an integrated full stack branding agency dedicated to creating genuine connections with our clients and their clients. Vudu was founded in 2013 in Dubai United Arab Emirates as a full-service marketing and advertising company. Today we consist of a dedicated and seasoned team of professionals who are passionate about obtaining results. VUDU ADVERTISING PRESENTATION

VUDU ADVERTISING PRESENTATION WHO IS VUDU? Our Social Media Management and marketing department was created in mid 2017, with 8 members, not to mention our associates that we have been closely working with remotely from countries like Lebanon, Egypt, Nepal, Pakistan, and India. In a short period of time the new department was successful in taking in 4 clients in 3 separate industries ( 2 in the food and beverage 1 in the medical services, and 1 in the construction services. ) We take our customers in as partners, and we assume the responsibility of their online presence as our own, and that is so far the key to our success. VUDU ADVERTISING PRESENTATION

WHY IS SOCIAL MEDIA IMPORTANT? 37% SPEND 5 OR MORE HOURS/WEEK ON SOCIAL MEDIA If we were to write about the importance in this day and age of social media, we would need pages upon pages just to scratch the surface. But for the sake of this proposal these are the main reasons why every brand should have a professional social media platform. 50% FROM 3MIL ARE FEMALE USER VUDU ADVERTISING PRESENTATION

1. IMPROVED BRAND AWARENESS Getting the Message out there: if your clients cannot find your brand or know about your activities then they will not buy it or use it. Social media is not just what you are saying about your brand, but how others are interacting with it. The community you should build should reflect positively on your company and brand, and offer feedback on how to enhance future engagement. Your brand goes much further than just the product or service you are promoting ; it goes into how the public perceives your company. VUDU ADVERTISING PRESENTATION

VUDU ADVERTISING PRESENTATION 2. COST-EFFECTIVE In comparison to other means of advertising or marketing, hiring a professional social media agency offers the most return on investing (ROI) possible. Even when compared to Hiring in house talents to do the job. As social media marketing requires multiple people in multiple fields to make it happen (graphic design, motion graphics, video editing, copywriting, social media analyst etc.). Facts and numbers have shown that a well designed AD that is boosted in the right way on social media posts, can bring in a lot of traffic at a fraction of the cost of targeted Google ads. VUDU ADVERTISING PRESENTATION

3. IMPROVED BRAND LOYALTY By connecting with your customers through social media, it will create an upsurge in customer retention and customer loyalty. It is essential to often engage with your customers and start developing a bond with them. VUDU ADVERTISING PRESENTATION

4. SOCIAL MEDIA ADS ALLOW TARGETING AND RETARGETING Social media platforms offer highly targeted ads, which can be customized around your customers’ needs. Facebook ads, for example can target customers by factor like age, location, education level, industry and even user behavior. VUDU ADVERTISING PRESENTATION

5. SOCIAL MEDIA MARKETING WILL GET YOU MORE SALES Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs and VPs say they use social media to help make purchasing decisions? We are at the digital age were mostly most of our decisions are influenced one way or another by what we saw or read online. The marketplace has shifted to the digital platform where the majority of our customers are. VUDU ADVERTISING PRESENTATION

WHY IS VUDU IS THE RIGHT AGENCY FOR YOU? One simple reason… we take it personal. Your brand is a personal responsibility to us. Our client’s brand success is a reflection of our own success, and our track record has shown that we always achieve results. With Vudu you are not just another brand being managed, Vudu acts as your own digital and social media department. VUDU ADVERTISING PRESENTATION

BECAUSE ITS ALL ABOUT THE NUMBERS UAE Active social media users: above 8 million (+90% of population) Average daily time spent on social media: 2 hours 56 minutes Recorded annual growth in active social media: 2% Top used social media platforms in UAE: Facebook 82% YouTube 79% Instagram 53% VUDU ADVERTISING PRESENTATION

VUDU ADVERTISING PRESENTATION VUDU SERVICES DIGITAL MARKETING Social Media Marketing Search Engine Optimization Website Development Apps Development Internet Advertising BRAND DEVELOPMENT Graphic Designing Cameragraphy Printing Uniforms Corporate Gifts VUDU ADVERTISING PRESENTATION

VUDU ADVERTISING PRESENTATION CONTENT CALENDAR A monthly content calendar will be communicated to management for review and approval. However, any alerts and updates from trusted sources will be automatically shared on social media platforms. VUDU ADVERTISING PRESENTATION

VUDU ADVERTISING PRESENTATION TOOLS INFOGRAPHICS All graphical production to be aligned with brand guidelines . Content to be approved by management before production. VIDEOS All video production to be aligned with brand guidelines. TEXT To follow the style/ tone of voice specified in the strategy. VUDU ADVERTISING PRESENTATION

VUDU ADVERTISING PRESENTATION ONLINE CAMPAIGNS FACEBOOK ADVERTISING Advertising activities to commence after initial launch while: Studying the Return On Investment Deciding on next steps Third Party Content Automation/ Scheduling Platforms. VUDU ADVERTISING PRESENTATION

REPORTING AND ANALYSIS MONTHLY ROLL-UPS Vudu will prepare visualized data using Google Data Studio and Facebook Insights social media reports to the management on monthly basis. The Report will include: Highlights and recommendations. Performance vs. last month. High-level KPI movement including acquisition, engagement, conversion and retention KPIs. VUDU ADVERTISING PRESENTATION

REPORTING AND ANALYSIS QUARTERLY STRATEGY REVIEW Strategy focus & goals and what social media is achieving in line with overall business goals. Progress against goals – KPIs Barriers we face to delivering against goals, and solutions / recommendations. How to improve social media marketing effectiveness. A list of recommendations that summarize learning and tackle issues and opportunities. Next steps and action plan with timeline. VUDU ADVERTISING PRESENTATION

VUDU ADVERTISING PRESENTATION AUDITING Vudu will conduct Social Media auditing on monthly basis in order to empower accounts and to understand which areas to focus on to get the best results. Updates on the strategy and content plan will be communicated if needed. VUDU ADVERTISING PRESENTATION

VUDU ADVERTISING PRESENTATION TRAINING We will provide to the staff a full orientation: Importance of social media of claw to them as employees. How can they help as social media users themselves? How can they promote social media in a subtle and fun manner? VUDU ADVERTISING PRESENTATION

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