Pre-Planning Production Process

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Pre-Planning Production Process Learning Objective: To explore and create extensive research for your product and advert campaign.

Starter: The No-Google Game In teams write down your answers to this quiz, without using Google.

Other than using Google – how can we research? Vox Pops MonkeySurvey Pearl and Dean business site Previous campaigns YouGov, RAJAR, other audience statistic websites.

What is a vox pop? https://www.youtube.com/watch?v=My79-sC7oDU https://www.youtube.com/watch?v=uygXJP7trvQ Can be audio or film.

Today’s task Create a set of questions to help you establish more research on your audience and market research. Collect at least 5 vox pops from people around school sixth form (please don’t interrupt lessons) Return back to share research you’ve found – what was general thoughts or interesting answers?