Chapter 2 Connecting Perceptions and Communication https://www.youtube.com/watch?v=UL5LfBRe4Uo Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Perception and Communication “Heart of Communication” Perceptions are based on our experiences Perception gives meaning to our communication Perception influences how we communicate with others Perception is a complex phenomenon Photo from Ch 2, page 38 Michael Zito/ZUMA Press/Newscom Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

The Perception Process Selection Sorting one stimulus from another Selective exposure Selective attention Selective retention Organization Sorting, organizing, categorizing Closure Proximity Similarity Interpretation Based on past experience Based on new situations Based on opinions of others Based on verbal communication Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Closure: Cow or Incomplete Drawing? Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Perceptual Differences Perceptual Set and Stereotyping Attribution Error Fundamental attribution error “that kind of person” Situation Disposition Physical Characteristics Psychological State Cultural Background Ethnocentrism Cultural myopia Cultural relativism Gender Media Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Stereotypes

Activity: Perceptions of Groups You and your group members will be assigned a group (e.g., Females, Catholics, Muslims). List the traits most characteristic of each group based upon your perceptions How do the characteristics you listed affect your perceptions? In what ways would these characteristics you developed influence how you communicated about and with individuals in these group?

Chapter 2 Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.