Generate Internet Leads Building Your Online Database Galand Haas Keller Williams Realty

House hunters using search engines are actively engaged, raising their hands, asking for more information and guidance from a professional agent.

The First Moment of Truth The first moment of truth refers to the first 7 seconds a consumer has with a product on the store shelf, during this moment they evaluate packaging, price, and relate any marketing messages they’ve seen before and make a decision whether or not to buy the product. This is one of the “moments of truth” a marketer must win in order to gain a new customer.

The Second Moment Of Truth In the Second Moment, marketers must win in order to gain. A new customer is when the customer takes home the product, tries it and decides whether or not they like it, would recommend it and/or would buy it again.

The Zero Moment Of Truth The first and second moment of truth were a revelation when marketers first discovered them; it helped them focus their messaging and drove them to market more effectively by tying together messaging at each intersection of the customer experience. But there is a new moment of truth that Technology and the web has brought us: the Zero Moment of Truth. The Zero Moment of Truth refers to all the research consumers do online before making their purchase. The internet has empowered people to know more about the product or service that they are going to buy or use, than the person selling it to them.

Filling the Funnel “Closed Sales”

Your First Step Use an organized database management system.

Ability to Assign to Groups Assigning contacts, leads or prospects to groups in order to market with organization and more effectively. Groups like: Buyers, Sellers, Newsletter, Top Agents, Clients, Newsletter

Drip Email Campaigns

E-Mail Blast Sending a single e-mail to a group, or your entire database. Weekly Market Updates Price Reductions Monthly Newsletter Just Listed etc...

Lead Collection Pages Provides the consumer information they want Has a low barrier of entry Obtains prospect’s contact information

How it All Works Together Drips Campaigns Database From lead capture to lead management, to grouping, to automated emails and blast email capabilities... Lead Collection page Blast Email

YOU MUST HAVE Effective Lead Collection Pages Effective lead captures focus on the information and services that buyers and sellers are searching for online.

IDX – The information that attracts the prospects IDX = Internet Data Exchange Real property search site that allows the public to conduct searches of approved MLS properties.

STEALTH SITES THE SECRET WEAPON Offers consumers the information they desire Low threshold of entry Flies under consumer radar Unbranded, so they are not threatening Captures up to 30% more leads than a traditional branded site

Driving Traffic (Buyers) Stealth Classified ads for your buyer sites. E-mail Home Search Instant detailed information on all homes listed for sale in the Eugene/Springfield areas meeting your search criteria with daily email updates as new homes hit the market. www.forhomeinfo.com *Know about new homes hitting the market before the agents do. Sponsored by: Galand Haas of Keller Williams Realty

Home Flyers Use the space on the back of your home flyers to advertise for your stealth sites.

Stealth Magazine Ad Placing 1/4, 1/2 or full page ads in local magazines.

Postcards With Buyers in Mind

Postcards

Stealth Craigslist Ad

Pay-Per-Click Advertising Assigning contacts leads or prospects to groups in order to market more effectively.

Using Facebook to Drill Down to Buyers Facebook gives you the ability to target your audience using filters.

Mobile Search Sign Rider

Mobile Search & Lead Capture

Driving Traffic (Sellers) Sellers have completely different needs compared to buyers...

www.ForHomeSellers.com

Targeted Postcards A well worded postcard can help drive traffic and generate leads...

Double Duty Just listed & just sold postcards.

Postcard Farming Mail a postcard advertising your stealth site every quarter

Classified Ads That Sellers Relate To... Where do I put them? TOMA (Top of Mind Awareness) Run consistently Don't give up

Business Card Ads Whether it is on the back of your business card or the whole business card, the idea is the same.

Prospecting Tips CMA's Define a likely price range, no need to give definitive values. Even if you send an email, send a hard copy of your price report. Always follow up with a phone call!

Market Snapshot CMA Don't want to create a full CMA, another option is to use the Market Snapshot tool from Top Producer.

Market and Market Some More... Part of being found online is letting people know where to find you, so don't forget to market your main site in all of the traditional places. Business cards Property flyers Classified ads Magazine ads Stationery- email & physical Envelopes Yard signs Moving trucks Company vehicles

Filling Your Funnel... Filling your funnel takes a combination of efforts, and today we covered just a few: Primary website with relevant content Having an effective database Collector sites Mobile site Marketing ideas Creating custom content Pay per click Facebook

You Don't Have to Be Einstein this stuff is much easier than you think... THANK YOU!! Galand Haas Keller Williams Realty Eugene/Springfield OR Direct: 541.349-2620 Email: galand@galandhaas.com