SALES AND MARKETING OPPORTUNITIES & DISCUSS SALES AND MARKETING OPPORTUNITIES IN THE NEW MILLENIUM

The Bottom Line... Marketing is about building the brand equity of a product or service Sales is about selling the benefits of purchasing the product or service

So What’s Brand Equity? Brand equity is the customer’s perception that your product or service is better than the competition’s The Culture We've just looked at General Mills, the company. Let's move on and take a closer look at General Mills award winning culture.

Marketing In The New Millennium What It Is Not 100% Time Devoted to TV and Radio Immediate fame and fortune What It Is Promotions, Merchandising Trade Fund Management Innovation/Cutting edge thinking A Partnership with Sales Change peoples perception of a sales career…….sales isn’t what you think it is and GMI offers a management development program. We hire those interested in being in sales and future sales leaders/managers.

Marketing Responsibilities Conduct Business Reviews Assess Competitive, Category, and Consumer Trends Develop Strategies and Tactics on Assigned Brands Develop Brand Promotion Strategies Develop and Evaluate Packaging Strategies

Marketing Assistant Development On-the-job and “class-room” development Career movement planning Mentor programs Performance appraisal Individual development planning Cross divisional rotations

Sales In The New Millennium What It Is Not Vacuum Cleaners & Knives Door to Door One-Time Cold-Call Dead-End Career What It Is Execution of promotion and merchandising strategies New Product Introductions Distribution Relationship building with customers Change peoples perception of a sales career…….sales isn’t what you think it is and GMI offers a management development program. We hire those interested in being in sales and future sales leaders/managers.

Promotions Driving Traffic To Customers’ Stores Through Merchandising and Promotions/Promotional Partnerships Promotional partnerships and merchandising are two very important elements of sales. During your Sales Management Career, you'll continuously be exposed to a variety of different promotions.

Sales In The New Millennium What It Is Not Vacuum Cleaners & Knives Door to Door One-Time Cold-Call Dead-End Career What It Is Execution of promotion and merchandising strategies New Product Introductions Distribution Relationship building with customers Change peoples perception of a sales career…….sales isn’t what you think it is and GMI offers a management development program. We hire those interested in being in sales and future sales leaders/managers.

New Product Introductions Sustain Long-Term Growth Through: New Product Introductions & Category Management Strategies The Career Innovation drives growth! You'll help our customers sustain their long-term growth by introducing them to the benefits they'll receive from the sale of our products.

Sales In The New Millennium What It Is Not Vacuum Cleaners & Knives Door to Door One-Time Cold-Call Dead-End Career What It Is Execution of promotion and merchandising strategies New Product Introductions Distribution Relationship building with customers Change peoples perception of a sales career…….sales isn’t what you think it is and GMI offers a management development program. We hire those interested in being in sales and future sales leaders/managers.

Targets Different Consumers Targets Different Uses/Occasions Distribution Get What the Customer Needs, When and Where They Need It! Cheeseburger Macaroni Creamy Stroganoff Lasagna Three Cheese (33 Hamburger Varieties) 20oz 15oz 10oz Targets Different Consumers Targets Different Uses/Occasions Increased Sales The Career Another element of sales is distribution. Through your sales career you'll learn about all of the aspects of distribution. Our goal is get our customers what they want, when they need it!

Sales In The New Millennium What It Is Not Vacuum Cleaners & Knives Door to Door One-Time Cold-Call Dead-End Career What It Is Execution of promotion and merchandising strategies New Product Introductions Distribution Relationship building with customers Change peoples perception of a sales career…….sales isn’t what you think it is and GMI offers a management development program. We hire those interested in being in sales and future sales leaders/managers.

Who Are Our Customers? DISTRIBUTION CENTER & BUYING OFFICES (Direct Customer) & RETAIL STORES (Retail Customer) The Career So who are our customers? Are customers are both distributors and retailers. As a Sales Management Associate you may work as a member of business development team consulting to one of our direct customers, or you may have responsibility for one or more retail accounts.

Potential Career Path Options Region Sales Manager Operations Manager Development Manager Product Sales Manager Key Account Manager Business Planning Manager Business Team Manager Business Team Leader Business Planning Associate Territory Manager Field Sales Business Development Sales Management Associate This slide shows potential sales career paths. During your time at General Mills, you'll likely be exposes to both sides of our business--business development and field sales.

Field Sales Responsibilities Manage a part of General Mills business with ownership and responsibility for that business’ success Cultivate a relationship with YOUR customer Customize national and regional strategy into a business plan that YOU will execute with YOUR customer Be involved in the details of the execution, from the store level up When working in a field sales capacity, you'll be given the responsibility to manage a part of General Mills business as you cultivate a relationship with your customer. You'll experience first hand what the exciting world of field sales is all about.

Business Development Responsibilities Analyze data to make recommendations for regional strategy Be a resource for direct sales account managers and be a resource for the regional management centers Develop presentations to major customers dealing with annual strategy and day to day business issues Develop and maintain systems which allow sales teams to proactively address business opportunities Assist in the creation of strategic business development plans for several customers in one regional marketplace When working in a business development capacity you'll be involved in analyzing market data that help shape regional sales strategy. You'll learn about the various elements of category management and you'll likely develop and maintain systems which will help our field sales teams capitalize on business opportunities.

Training and Development Introduction to the Company and Industry 2 to 6 Weeks Knowledge and Skill Building Interactive Office and Field Environments Self-Development Modules Casework, Projects and Role-plays Product and Category Orientation Mentoring Program Immediately upon starting as a Sales Management Associate, you’ll receive top notch training designed to prepare you for your next assignment. You’ll learn more about General Mills, the company, as well as about the consumer food industry as a whole.

How To Get The Job You Really Want “Market and Sell” Yourself Be Prepared for the Interview

Who Are Companies Recruiting? People who are accustomed to success Natural leaders People who strive to innovate and think originally Determined achievers People who embrace challenges Committed team players CHAMPIONS! We know that to be the best, we have to hire and train the most talented people in the world. Here’s a profile of who we’re looking for.

Marketing and Sell Yourself P R O D U C T “The Nuts And Bolts” GPA Involvement Leadership Work Experience “It Starts with the Resume”

Marketing and Sell Yourself P R O M T I N People Are The Most Important Resource Sell Yourself Face-To-Face Impression/Perception/Style The Interview Is Paramount “Fit”

Behavior Based Interviewing Be Prepared For Behavior Based Interviewing Know The Company Know Yourself Listen & Answer Questions Situation Action Outcome

Big News At The “Company of Champions”? Anticipated Acquisition of Pillsbury Stronger, More Balanced Portfolio, Geared for Faster Growth Doubles Number of Category Market Leaders Opens More International Career Options Have you heard the big news? General Mills is eagerly awaiting approval to acquire Pillsbury in a deal that will mean big things for us. Not only will we have a stronger, more balanced portfolio of products, but we’ll double our category leadership positions as well as increasing our international career opportunities. Now couldn’t be a better time to join the Company of Champions. Exciting days await!

The New General Mills Third Largest Food company in North America, Fifth in World $13 Billion in Sales 80% of Portfolio is Food that is Ready to Eat, or Prepared in 15 minutes or less The new General Mills is certainly impressive. Upon approval of the acquisition, we will be the third largest food company in North America and will rank 5th in the world. Our commitment to convenience is evident by the fact that 80% of our product portfolio is food that can be eaten immediately, or prepared in 15 minutes or less. We're constantly innovating to meet the demanding lifestyles of our customers.

Championship Culture - Recognition Fortune Magazine’s “100 Best Companies to Work for” Corporate Report’s “8 Great Places to Work” Latina Style’s “50 Best Companies for Latinas” Brand Marketing & Supermarket News “Category Master of the Year Award” As you can see, we've received numerous awards recognizing our corporate culture. We believe that our employees deserve to work in an environment that recognizes differences and challenges them to fulfill their potential. Let's take a closer look!

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