The Beaver Dam Bar and Grill Alex Stailey

Mission Statement The Beaver Dam’s philosophy is to provide good, fast service, a positive attitude, and a friendly atmosphere. We promise to give not only fast service, but quality food that will leave the customer wanting to come back. Equally important is to have a controlled establishment that ensures the customer that they will have good time in a positive and friendly environment.

Description of Good or Service Inventory Policies Keep constant supply of food and other products Buy in bulk List Suppliers Pepsi Products Meat Distributor Alcohol Distributor General Food Distributor

Self Analysis Masters Degree in Business Management and a Bachelor Degree in Finance. Strengths include managing a business and good people skills. Weaknesses include firing employees. Yearly training for better management techniques and keeping up with new restaurant codes and violations.

Trading Area Analysis Located in Troy, Michigan on Big Beaver Road "With skyscrapers, corporate headquarters, upscale shopping and more than 100,000 jobs and swank restaurants, it's a sophisticated metropolis, even if its main street is called Big Beaver Road." -- The Detroit Almanac Peter Gavrilovich and Bill McGraw Located in Troy, Michigan on Big Beaver Road Total population 80,959 Median household income $77,538 Median housing price $214,100

Target Market Market Segment Analysis Area is known for restaurants and shopping Upper-Middle and Higher Class Families Higher level of disposable income Families and Groups

Media Plan Reviews and advertisements in Fervor magazine and Hour magazine Internet site with menu and online store Direct-Mailers, send take-out menu to families in area Billboards on highways near by

Opportunities Parking is often limited, many do not have valet Very few higher end restaurants in area have take-out Offers a restaurant with area for families with children or for parties of adults

Business Concept The Beaver Dam has a very unique atmosphere. From the entrance all the way in, gives customers a feeling of being in and around an actual beaver dam Staff is interactive and friendly with customers Live bands playing on the weekend and a dance floor in the back Equipped with a top of the line bar for both club and restaurant

Competitive Advantage Surrounding area is big on shopping and restaurants, some higher end restaurants include: Larcos Italian Chophouse Shulas Steak House Bourbon Street Grill Competition Competitive Advantage Better parking options, wide variety of food, designed for both families and adults

5-Year Goals Goals and Objectives Have a 95% customer satisfaction and customer return Market share is small at only 10%, but very profitable Estimated Revenue 1st Year $300,000 3rd Year $400,000 2nd Year $350,000 5th Year $600,000 Objectives

Promotional Activities Marketing Plan Promotional Activities Invite local business and hotel owners , presidents, and managers to free dinner Send out flyers/mailers with coupon Pricing Policies The price range will be similar to restaurants such as these Red Lobster Ponderosa Texas Roadhouse

Yearly Reviews Sources of Capital Financial Plan 1st year: $6,000 at 2% 2nd year: $10,500 at 3% 3rd year: $16,000 at 4% Sources of Capital Partnership Personal Savings Debt Capital from a commercial bank

Resource Requirements Technology Requirements Computers Programs Check-out and taking orders Stoves, Grills, Fry Cooker, etc. Personnel Requirements Waitress/Server, Hostess, Cooks, Managers, and Bussers/Dishwashers Resource Requirements Personal Bookkeeper and accountant, FedEx, CullGroup Promotional Firm.

Risks and Rewards Risks Rewards Economic- Competition, population, and consumer lifestyles Area is well developed, offer a lower priced menu if economy drops Natural- Tornadoes, flooding, and power loss Insurance will cover damages Human- Burglaries and injuries Security system will be installed, First Aid training for all employees Rewards Insurance and other plans for risks are planned so there won’t be a high price to pay when something goes wrong

Key Issues Near Term Long Term Staff needs to be hired Secure Property Renovations and decorating done Request loan from bank Long Term Continue promotions and advertisements If not, customers may be lost Keep clean and fix and problems Buildings appearance may fall