The meaning and usage in George Orwell’s Animal Farm Propaganda The meaning and usage in George Orwell’s Animal Farm

What is Propaganda? Propaganda is generally an appeal to emotion, not intellect. It shares techniques with advertising and public relations, each of which can be thought of as propaganda that promotes a commercial product or shapes the perception of an organization, person, or brand. Post World War II usage the word "propaganda" more typically refers to political or nationalist uses of these techniques or to the promotion of a set of ideas.

Techniques of Propaganda Common media for getting across to people the propaganda messages include news reports government reports historical revision books leaflets movies, radio, television Emails and blogs.

Types of Propaganda Ad hominem: Attacking the opponent personally instead of their ideas

Types of Propaganda Ad nauseam tireless repetition of an idea; slogan

Types of Propaganda Appeal to Authority Shows important people to support a position, idea, argument, or course of action.

Types of Propaganda Appeal to fear

Types of Propaganda Appeal to Prejudice Based on race, ethnicity, social-class

Types of Propaganda Bandwagon: This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.

Types of Propaganda Common man The "'plain folks'" or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people.

Propaganda used in Animal Farm Old Major’s original speech (pg.3-8) Mystery of the milk (pg.16, 22-23) The apples for the pigs (pg.23) The military decorations given (pg.28-29) The debate over the windmill (pg.33-34) Squealer talking to the animals about Napoleon seizing control of the farm (pg.36-37) Squealer explaining the idea of the windmill being Napoleon’s idea. (pg.38)

Propaganda used in Animal Farm The sheep repeating “Four legs good, two legs bad” throughout the 2nd half of the novel. Animal Farm trading with humans (pg.42) The pigs moving into the farmhouse (pg.44) Blaming Snowball for the ills of the farm (pg.46,51-53,59) Ending the song of “Beasts of England” (pg.54) Napoleon conferring a medal upon himself (pg.68) Boxer being taken by the knacker (pg.81)

Examples of Propaganda