How did Star Wars: The Force Awakens use social media?

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Presentation transcript:

How did Star Wars: The Force Awakens use social media?

The website

On the page for The Force Awakens on the Star Wars website there are many examples of Disney promoting Digital HD copies, Blu Ray copies and DVD’s of Star Wars: The Force Awakens. This helps promote Star Wars: The Force Awakens and helps Disney generate profit, it is also an example of Synergy because it is an example of 2 companies working together (institutional convergence). Example of trying to promote Collectors edition copy and tells fans about the exclusive content which is included

Lots of different Star Wars: The Force Awakens related videos on website Including all Star Wars trailers Website also features many different Fan News and Blog sites and all fan made films. This further promotes the Star Wars franchise. Had their own panel at comic con. This helped promote the film to a similar target audience, although they had most definitely heard about it beforehand. At Comic Con they presented a behind-the-scenes video, followed by a Q&A with their cast. Links other Star Wars social media on website

Facebook The Star Wars Facebook page had 17 million likes before the release of Star Wars: The Force Awakens To further promote their film, Disney worked with Facebook and Facebook allowed users to add a lightsaber to their profile picture with the mere click of a button. There were 140 million Facebook interactions during the opening weekend. However Facebook certainly isn't the only website which has been getting in on the action; with Google recently coding a fairly incredible Easter Egg into its website. Just search for, 'a long time ago in a galaxy far far away' and you'll be treated to the results appearing as the classic, opening credits crawl.

Twitter They had 2.1 million twitter followers before the release of Star Wars: The Force Awakens Received 4.9 million tweets during the opening weekend, setting a new record for a film's opening weekend on Twitter and becoming the most-tweeted movie of the year. They released new Star Wars emoji's for fans. They could choose from #tiefighter, #milleniumfalcon and #xwing. The reason they created the new emoji's was to try to keep the conversation going after the release of the final trailer. More than 64 million people around the world had 140 million interactions with Star Wars-related content on Facebook during the opening weekend of Star Wars: The Force Awakens. – This shows the importance of social media in promoting any film.