MEC Fall 2018 Focus on Success
YOUR BUSINESS PLAN MATTERS
YOUR BUSINESS PLAN MATTERS Pillars of Lead Generation FSBO/Expired SOI Open House Web Leads Networking Lender Referrals Farming RE/MAX Network
YOUR BUSINESS PLAN MATTERS
YOUR BUSINESS PLAN MATTERS 1 PAGE BUSINESS PLAN WORKSHEET Monthly IOV Giveaway Listing Presentation SOI Call
YOUR BUSINESS PLAN MATTERS 1 PAGE BUSINESS PLAN WORKSHEET Income Goal: Volume Needed: Average Purchase Price: Units Needed: Lead Conversation Ration: Leads Needed To Close: Annual Lead Flow Needed: Monthly Lead Flow Needed: Weekly Lead Flow Needed: $250,000 $10m $670,000 (Sonoma) $1.25 (Marin) 15 (Sonoma) 8 (Marin) 10% 10 Units: 1 150 (Sonoma) 80 (Marin) 13 (Sonoma) 7 (Marin) 3 (Sonoma) 2 (Marin) Monthly IOV Giveaway Listing Presentation SOI Call
YOUR BUSINESS PLAN MATTERS 1 PAGE BUSINESS PLAN WORKSHEET MY PILLARS OF LEAD GENERATION Monthly IOV Giveaway Listing Presentation ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ SOI Call
YOUR BUSINESS PLAN MATTERS
YOUR BUSINESS PLAN MATTERS
YOUR BUSINESS PLAN MATTERS 18% RULE 18% of your expected income $250,000 x 18% = $45,000 Is your expected budget for expenses 8% is Cost of doing business. (Signs, MLS, Memberships, Cards etc.) 10% is your annual marketing budget. (Websites, pay-per-click, Social etc..) Have You Budgeted $25,000 To Make $250,000 This Year?
YOUR BUSINESS PLAN MATTERS LOOKING FOR TRACKING RESOURCES? Email: don.mcdonald@norcalgold.com