2019 Call To Action!

2019 Call to Action! Mobilize the Channel utilizing the Advantage Program playbook! Gain commitment from the channel to execute the plays! Build strategic account development plans Get Business Development Leaders onboard and working for you!

2019 Call to Action! Protect and grow the core – Wallbox! Never stop telling our differentiated story of superior, flicker free dimming Dimmer Interaction prevention No Neutral or special wire temperature rating required Simple Low End Trim Adjustment Get ready to launch the NEW C.L. Pro Dimmer! How will you get the word out to the channel? How will you get the word out to the EC community?

2019 Call to Action! Keep momentum with In-wall Sensors! Own the counter inside and outside sales Be creative in promotion and MDF use Introduce the NEW RF 0-10V Vive enabled solution

2019 Call to Action! Drive the Connected Home story! Launch the NEW Caseta Fan Speed control product! How will you get the word out to the channel? How will you get the word out to the EC community? Continue to execute Lutron Pro events Get Lutron Pros to use Contractor Mode to register projects Bring Lutron Pros into the “Find an Installer” family Help them build a business around “Smart” Coordinate and pursue Builder standard opportunities

2019 Call to Action! Develop Farmers Mobilize the ED community to take on Farmer activity (design, quote) Drive VIP customer events to access and develop ECs and End Users Enable ECs with Vive Designer and Vive App to start up jobs Have a Vive enabled fixture strategy! Drive the OEM community! Launch the new RF 0-10V In-Wall Occupancy Sensor

2019 Call to Action! Drive Limelight! Develop both a the retrofit AND OEM plan Coordinate with Lutron OEM team to drive new OEMs to adopt Limelight technology and options Work with the channel to access and call on end users – Higher Ed, Office, Healthcare

2019 Call to Action! Proactively Utilize MDF Starts with a plan – NOW 50% if not used expires June 30 Use pre-approved promotions where needed, but be creative! Hold quarterly reviews of MDF use and availability

2019 Call to Action! Merchandising Matters! Silent salesperson Tells our story at the counter We are more than “a dimmer company”….

2019 Call to Action! Educate the customer and the customer’s customer! LCI online Control Expert Training (ED) NEW Business Development Leader Training (ED) Lutron Pro (EC) VIP (EC)

2019 Call to Action! Promotion with Purpose Works! T Promotions – don’t dismiss their impact New product introduction Merchandising enhancements Drive training events Be creative – develop unique promotions for strategic accounts Utilize pre-approved promotions if necessary

A Big Thank You! Tom Perich Mark Fahy Ryan Hogan Autumn Fink Stephanie Deutsch Donna Cook Jenn Malarkey Alyssa Graham Lind Backo ….and all the presenters and support staff!

…and THANK YOU to all our Rep Agents! Good luck and good selling!