(Hyper)Linkages: On-line MSM community based approaches for PrEP, HIV self-testing, treatment adherence and more!

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Presentation transcript:

(Hyper)Linkages: On-line MSM community based approaches for PrEP, HIV self-testing, treatment adherence and more!

From the virtual to physical From the virtual to the physical to the virtual… Source: USAID, PEPFAR, LINKAGES, and FHI360. (2015). HIV Cascade Framework for Key Populations.

Not the what but the how and the why… Social media is amazing in how it allows us to communicate but it is merely a tool… What matters in HIV prevention, care and treatment is the personal connection… Peers taking action to help others in the real world – that’s what makes it powerful! We need to learn from each other in how best to make the virtual outreach work in the real world Great opportunity to share experiences and learn from each other

What will we hear today? Global campaign – Blue Ribbon Boys Sean Howell, Hornet & Jack Mackenroth, MSMGF Thailand – On-line to off-line PrEP scale-up model Tarendeep Anand, Thai Red Cross Kenya – SMS and WhatsApp approaches for treatment adherence among MSM and MSW John Mathenge, HOYMAS

The campaign aims to inspire and empower the MSM community to make healthy choices for a better future.

Facebook and MTV

Rainbow home https://www.facebook.com/xomcauvong Xom Cau Vong metrics 120,000+ followers Predominately youth/young adults (91% aged between 13-24) 53% from HCMC and 30% from Hanoi 50% visit site at least once a week 65% not in contact with a CBO 38% perceive themselves to be at high risk of HIV

XCV Cascade: From virtual to real world March – May, 2016 91.5% 14.4 % 100 % Results from March – May, 2016

20 chapters exploring the successful use of communication technologies in community-led approaches! http://bit.ly/29VmnSj Any researcher, programmer or practitioner working towards an “AIDS-free generation” should read this agenda-setting book, for in equal measure this resource enlightens and educates. It also instigates and inspires. -Kevin Osborne (former director, LINKAGES FHI360)

Appreciation! Darrin Adams Cameron Wolf, USAID Kent Klindera, USAID Christopher Walsh, Journal of Digital Culture & Education Ben Eveslage, LINKAGES Jack Harrison-Quintana, Grindr for Equality