Civility, Safety & Interaction Online 2/15/2019 Civility, Safety & Interaction Online Argentina, January 2019 © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Key Findings – Argentina The nature of online risk types: The types of risks that stood out for Argentina compared to the global averages included: 1) fake news, 2) internet hoaxes, and 3) receiving offensive content Our social circles became more risky: Within Argentina, risks stemming from family and friends increased significantly to 41% (+15 points)  The pain from online risks was significant: Within Argentina, moderate to severe pain was experienced by 53% of consumers, slightly below the global average   Consequences were up; positive actions were down: Argentina showed mixed results compared with the worldwide trend for consequences; Argentines were less likely to say they had lost trust in others online, but more likely to have lost trust in others offline following online risk exposure Millennials and teenage girls were hit hardest by risks: Yet, fewer teenage girls in Argentina suffered moderate to severe pain from risks vs. their global peers (55% vs. 61%) There was a surge in teens asking for help. Argentina surpassed the global average for teens seeking help from parents (46%), but were slightly below the global average in teens asking for help from other adults (27%); both were almost twice the previous year’s levels Digital Civility Index (DCI) improved slightly: Argentina (-1) registered a slight gain in DCI and ranks #18 of 22 countries surveyed

Nature of online risk types in Argentina 2/15/2019 Nature of online risk types in Argentina The most common types of unwanted contact involved repeated requests to socialize and  attempts to collect personal information, the latter of which surpassed the global average  Argentines were most likely to encounter fake news and internet hoaxes, both of which are also leading global concerns, but Argentina outpaced the global averages  The most typical behavioral risks were being called offensive names and attempts at purposeful embarrassment Receipt of unwanted sexual imagery or messages dominated this category both in Argentina and globally; unwelcomed requests for intimate imagery was slightly below the  global average, but still the third most common sexual risk in Argentina Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced. Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever. © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Social circles became riskier in Argentina 2/15/2019 Social circles became riskier in Argentina Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY Within Argentina, risks stemming from family and friends also increased significantly to 41%, up 15 percentage points from the previous year  JR add *Added in Latest Wave Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Severe pain from online risks was lower in Argentina 2/15/2019 Severe pain from online risks was lower in Argentina Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all Within Argentina, moderate to severe pain was experienced by 53% of consumers, slightly below the global average; Argentines also reported levels of severe pain (26%) slightly below the rest of the world Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2/15/2019 Argentina fared better in consequences from risks as well as positive actions taken Worldwide, there was an increase in consequences and a decrease in positive actions taken by those experiencing online risks; the top five consequences showed 3-or 4-point increases from the prior year; people also were less likely to take positive actions (-3 to -5 points) Argentine consumers showed mixed results compared with the worldwide trend for consequences; they were less likely to say they had lost trust in others online vs. the prior year, but more likely to have lost trust in others offline  Unfortunately, Argentina showed much greater drops in positive actions taken following online risk exposure, declining in some instances 2-3 times the WW average *Worldwide trend based on 20 countries common in latest research and prior year **Digital Civility Challenge item © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Millennials and teenage girls were hit the hardest 2/15/2019 Millennials and teenage girls were hit the hardest Online risks had some of the strongest impacts on millennials and teenagers in terms of risk exposure and  consequences; these groups experienced moderate to severe pain largely in line with the worldwide average  Baby boomers was the only age group to register a DCI lower than the worldwide average A smaller percentage of teenage girls in Argentina suffered moderate to severe pain compared to their global peers (55% vs. 61%) Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

More teens asked for help with online risks Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and other trusted adults (+19 points to 28%) In Argentina, teens surpassed the global average in asking for help from parents (+39 points to 46%) Asking parents for help jumped 39 points Asking another  adult for help rose 18 points Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

2/15/2019 DCI trend DCI Rank Country Region 2 years ago prior year latest research Global 65 68 66 2 United States N. America 56 61 51 8 Canada 60 1 United Kingdom W. Europe 45 50 3 France 58 52 4 Belgium 59 5 Germany 62 57 9 Italy 63 11 Ireland 64 16 Hungary CEE 73 72 19 Russia 74 75 6 Malaysia APAC 7 India 10 Singapore 15 Vietnam 71 12 Mexico Latam 76 69 13 Brazil 70 17 Colombia 77 18 Argentina 20 Chile 22 Peru 78 79 14 Turkey MEA 21 South Africa Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact Argentina’s DCI (-1) registered a slight gain at 74 and ranks 18 for DCI of the 22 countries surveyed  *Worldwide trend based on 20 countries common in latest research and prior year Q2: Which of these has ever happened to you or to a friend/family member ONLINE? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.