Civility, Safety & Interaction Online 2/15/2019 Civility, Safety & Interaction Online Italy, January 2019 © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Key Findings – Italy The nature of online risk types: The types of risks that stood out for Italy compared to the global averages included: 1) receiving offensive or obscene content, 2) encountering fake news and 3) being called offensive names Our social circles became more risky: In Italy, risks from family and friends also increased significantly to 26%, though the gain was not as pronounced as in other countries The pain from online risks was significant: Within Italy, moderate to severe pain was experienced by 60% of consumers, 5 points above the global average Consequences were up; positive actions were down: Italy followed the WW trend for consequences with respondents saying they had lost trust in others following online risk exposure Millennials and teenage girls were hit hardest by risks: Millennials and teenage girls suffered greater levels of moderate to severe pain from online risks compared to their global peers There was a surge in teens asking for help. In Italy, teens were slightly higher than the global average in asking for help from parents (44%) with an online risk, but reported a smaller percentage when asked about seeking help from other adults (28%) Small improvement in DCI: Italy (-1) registered a small gain in DCI and ranks #9 of the 22 countries surveyed

Nature of online risk types in Italy 2/15/2019 Nature of online risk types in Italy The most common type of unwanted contact among Italians involved being asked repeatedly to socialize after the respondent indicated no interest; this percentage outpaced the global average by 12 points Italians were most likely to encounter fake news and internet hoaxes; encountering fake news was 5 points higher than the global average Various forms of bullying were the most typical behavioral risks experienced by respondents in Italy Receipt of unwanted sexual imagery or messages dominated this category both in Italy and globally; unwelcomed demands for a romantic or sexual relationship was the next highest sexual risk, with this category outpacing the rest of the world by 4 points Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced. Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever. © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Social circles became riskier in Italy 2/15/2019 Social circles became riskier in Italy Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY Within Italy, risks from family and friends also increased significantly to 26%, although the gain was not as pronounced as in other countries (+8% vs. the previous year) JR add Risks from family & friends increased 8 points in Italy (11 points WW) *Added in Latest Wave Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Severe pain from online risks was higher in Italy 2/15/2019 Severe pain from online risks was higher in Italy Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all Within Italy, moderate to severe pain was experienced by 60% of consumers, 5 points above the global average; the level of severe pain reported by Italians was 1 percentage point lower than the rest of the world Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2/15/2019 Italians experienced more consequences from risks, but showed drops in taking positive action Worldwide, there was an increase in consequences and a decrease in positive actions following an online risk; the top five consequences showed 3- to 4-point increases from the previous year; people also were less likely to take positive actions (-3 to -5 points) Italians followed the WW trend for consequences and were more likely to say they had lost trust in others, particularly offline, compared to the prior year’s study Italy mostly showed drops in positive actions taken after online risk exposure and were less likely to use more secure privacy settings on social media *Worldwide trend based on 20 countries common in latest research and prior year **Digital Civility Challenge item © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Millennials were hit the hardest 2/15/2019 Millennials were hit the hardest Online risks strongly impacted millennials in terms of exposure, consequences and the attendant psychological, physical and emotional pain Overall, exposure to risks as measured by DCI and average number of risks was lower than the global averages Millennials as well as teenage girls in Italy suffered significantly greater levels of moderate to severe pain than their global peers (69% vs. 60% for millennials and 69% vs. 61% for teen girls) Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

More teens asked for help with online risks Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and other adults (+19 points to 28%) In Italy, teens were slightly above the global average in asking for help from parents (44% vs. 42%), but reported a smaller percentage when asked about seeking help from other adults (28% vs. 21%) Asking parents for help jumped 39-points Asking an adult for help rose 16-points Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

2/15/2019 DCI trend DCI Rank Country Region 2 years ago prior year latest research Global 65 68 66 2 United States N. America 56 61 51 8 Canada 60 1 United Kingdom W. Europe 45 50 3 France 58 52 4 Belgium 59 5 Germany 62 57 9 Italy 63 11 Ireland 64 16 Hungary CEE 73 72 19 Russia 74 75 6 Malaysia APAC 7 India 10 Singapore 15 Vietnam 71 12 Mexico Latam 76 69 13 Brazil 70 17 Colombia 77 18 Argentina 20 Chile 22 Peru 78 79 14 Turkey MEA 21 South Africa Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact Italy (-1) registered a small gain in DCI and ranks #9 of the 22 countries surveyed *Worldwide trend based on 20 countries common in latest research and prior year Q2: Which of these has ever happened to you or to a friend/family member ONLINE? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.