LEADING THE INTERNET EVOLUTION TO THE NEXT GENERATION

The Development of Internet Address Evolution of Internet address Simplicity Convenience 3rd Generation Native Language Internet Address Ex) Netpia, بايبلوس, 2424, トヨタ 2.5 Generation Internationalized Domain Name Ex) 넷피아.com 2nd Generation English Domain Name Ex) www.netpia.com 1st Generation IP Address Ex) 123.456.78.90

World Internet Users by Dec 2002 Asia-Pacific to have more Internet Users then Europe or North America by end of 2002 The number of Internet Users in other continents’ Non-English speaking countries are expected to grow more and more. Europe 32.1% Asia-Pacific 32.9% North America 30.6% Here’s a statistic to back up my reasoning. It is expected that the number of internet users in Asia-Pacific is going to be higher than any other areas such as Europe or North America by the end of this year. Even in other continents, many of non-English speaking countries have their native languages and many people are not familiar to use English, even English Domain name. What U can imagine ? What would they want? It is NLIA. Africa 0.8% Source: Nua Internet Surveys, eMarketer Latin America 3.5%

A Simple Analysis Websites Destinations Network Infrastructure Expressways Internet Addresses Road Signs

Road signs all in English? A Simple Analysis(cont’d) Road signs all in English? أين أذهب ؟

Definition of NLIA What is Native Language Internet Address? …it is a multilingual Internet address!

Generic Solution based on DNS PDA IMT With a single registration, registered website will be available for access on various applications! Web TV computer stocks Web refrigerator soccer PC Mobile phone NLIA registration It’s based on DNS!

Why Native Language Internet Address now? Significance of NLIA Why Native Language Internet Address now? Makes navigating easier Encourages active e-commerce and e-government Expandability of services Secures global IT competitiveness of a country

Impact of NLIA NLIA Greatly Vitalizes E-government & E-commerce Development IP Address English Domain Name NLIA Economic Impact Insufficient for E-commerce Limited in Non-English Speaking Countries Unleash E-commerce Worldwide Political Impact Limited Participation Limited in Non-English Speaking Countries Easier E-government Access Globally Social Impact Information Divide A contributor to the ‘Digital Divide’ Help Dissolve ‘Digital Divide’ in All Nations

Applicable Service Model Service Model in Korea Native Language Internet Address Native Language Map Service Native Language Email Address Applicable Service Model Shortcut Service Local Top Level Name Numeric Internet Address Service

E-mail Service using Native Language What is Native Language E-mail Address? E-mail Service using Native Language Using Mail Client Using Web Mail

Mobile Internet Application Other Applicable Business Model Mobile Internet Application Existing method of entering English URL Enter URL www._ Enter URL mobile.yahoo.co.kr Yahoo! Mail Community Messenger New Method of entering Native Language Internet Address Enter NLIA 야후 Enter NLIA _ Yahoo! Mail Community Messenger

Other Applicable Business Model Map Service View an area map by simply entering the desired location in the web browser address column. Include an extension such as 'map' or 'location' when entering the location. With such versatility and compatibility, many innovative services are also possible such as this one. With Native Language Map Service, you simply type any common name with map or location in the browser. It leads you to get the desired location easily.

NLIA Service Example: e-government The Ministry of Home Affairs, Korea, has decided to incorporate NLIA into their e-government service in order to grant easy accessibility to the public. Now every local government and its subsidiaries have their Korean Internet Address.

NLIA Service Example:Business cards Korean Internet Name and Korean e-mail Address used in business cards

Election Campaign Advertisement NLIA Service Example:Advertisement Election Campaign Advertisement Type “노무현”(Roh Moo Hyun in Korean) at your address bar and you can connect directly to my homepage. The newly elected president of Korea, Mr. Roh Moo-Hyun utilized Korean Internet address for campaigning. His Korean Internet address resulted in 3 times more traffic than his competitor’s.

NLIA System Network in Korea Obtained de Facto Standard by Internet Users.

Growth of Korean Internet Address Use Query by using Korean Internet Address has grown exponentially. In 3 years, it has grown 1,400 times. 100,000,000(exp) 1,400 times growth in 3 yrs! 25,000,000 20,000,000 20,000,000 10,000,000 4,000,000 May 2001 100,000 600,000 May 2000 (Unit:Query using NLIA/1 day) Source:ngDN System 8,500 May 1999 10,000 May 2004 Sep 2003

NLIA User Status in Korea Obtained de Facto Standard by Internet Users Approx. 90% (22M) source : KRNIC ISP Stats (June, 2002) Total number of Korean Internet Users: 26 Million Approx. 22 million, 90% of the total number are able to access the NLIA service in Korea.

Global Expansion of Service Active participation in International conferences Netpia’s Native Language Internet Address system presented in various international meetings like MINC, IETF, ICANN, APRICOT, WSIS Technically ready for Global Service Architecture Customized package available for local/regional service provider Global networking system between different languages and countries available On-going global partnership development Active discussions on partnership going on in 20 countries

Interests from International Community Invited to speak at WSIS Western Asia Preparatory Conference. Introduced Korean application of Native Language Internet Address as a necessity to overcome digital divide. Presented how NLIA works for e-Government.

Interests from International Community <Expert Group Meeting on Promoting Arabic Digital Content> Initiated by ICT Division, UNESCWA United Nations Economic & Social Commission for Western Asia (UNESCWA) initiated the Expert Group Meeting as a following step to WSIS Preparatory Meeting. Netpia was invited as the only non-Arabic entity to explain about Native Language Internet Address. Arab Community expressed great interest in the Korean case study.

Sponsor of The GILIA Project Global Indigenous Language Internet Address “Bridging the Digital Divide” Raise public awareness about the problems non-English speaking people have navigating the Internet. Eliminate of discrimination of non-English speaking people using the Internet. The GILIA Project is a non-profit organization with two main goals: Summer of 2003, GILIA together with professors worldwide tested multilingual addresses using Netpia’s solution. Successful Responses from: Turkey • Russia • Spain • Norway • Egypt • Malaysia • Sweden • Taiwan • Jordan • more… 10 Countries, 78 Professors Participated

Summer Universiade Daegu 2003 Netpia Provided Free NLIA Solution for Students 95 Languages for 170+ Countries Duration: Aug. 21 ~ Aug. 31, 2003(11 days) Venues: Daegu Metropolitan City and Gyeongsangbuk-do Province Number of participating countries (w/ polities): 174 in total Estimated number of participants: 11,000(officials, athletes, media staffs)

Company Overview Company Name : Netpia.com Inc CEO : Pan- Jung Lee Established in July, 1997 Employees : 150 worldwide (Korea, Europe, USA) Business Areas: 1) Native Language Internet Address 2) NLIA-based Services (e-mail, wireless, etc.) 3) Shared Registrar (com .net .org registration) URL : www.Netpia.com

Demonstration

For any further inquiries, email us at: inquiry@netpia.com