Finance Strategy Session: Earn Every Vote Spring 2015

Hillary’s trip to Iowa in 100 seconds

What we’re going to do to win How you can help ensure we win Today’s discussion 1 Why Hillary is running 2 What we’re going to do to win 3 How you can help ensure we win b

Why Hillary is running I’m running for President because everyday Americans and their families need a champion and I want to be that champion. So you and your family can do more than just get by – you can get ahead and stay ahead.

Presidential Qualities What kind of president do we need? Voters want a fighter who will deliver for them… Presidential Qualities % “Great Deal of Difference for People Like Me” What kind of president do we need? Toughness and tenacity to stand up for middle-class Americans and fight for better schools, higher wages, affordable healthcare and jobs. 51% 78% TOTAL Tenacity to take on the toughest fights. Refuses to quit until the job gets done. 47% Someone experienced who knows what it takes to get people to work together. Seeing the fights of the middle class as their own fights. 46%

Iowa and N.H. focus group quotes …and see Hillary as that fighter Iowa and N.H. focus group quotes Hillary’s qualities “She’s tenacious, fearless. She’ll protect her own.” – Democratic voter from Iowa Is tenacious and doesn’t give up “[We need] someone who’s gonna sit at the end of the table… and effectively direct the people around that table.” – Independent voter from New Hampshire 74% Will be a fighter for average working Americans “[We need] someone who can show that compromise benefits both sides – but that compromise should not be a euphemism for giving up.” – Democratic voter from Iowa 63%

Hillary is strong with the Obama coalition Overall Favorability Among battleground state voters 52% Total 51% Total

Hillary represents the future, Republicans represent the past % opposed to candidate citing concern about a “family dynasty” % of voters who said candidates represent the future or past

Our team values This campaign is about everyday Americans. We will fight to earn every vote. We’re building a big tent.

Primary election timeframe May: Campaign’s Official Launch June 30: Q2 Deadline for Fundraising 2016 Ramp Up April Official Kickoff May – June Build Organization July – November Get Out The Vote (GOTV) December – February

We are building a foundation for victory in every state First Four States National Organizing from Day One Face-to-Face Candidate Events Launch Organizing Program Intensive Ground Game Grassroots House Parties Digital Organizing Days of Action NV SC IA NH

Meeting voters on their platform Integrate social media at all levels Reaching voters across digital platforms and channels Meeting voters on their platform Integrate social media at all levels

We’re building our online community... Strong Digital Start Facebook: Launch video views in 1st week: 2,850,000 New “likes” in 1st week: 720,000 Twitter: Total followers, end of Week 1: 3,390,000 Retweets of launch tweet: 105,000 YouTube: Launch video views in 1st week: 4,200,000 Our launch video had 16x as many YouTube views as Rand Paul’s – and Paul released his video a week earlier Launch video views Jennifer Epstein, Bloomberg – @jeneps Friend not in politics says she "literally cried" during Clinton video. After she checked to make sure it wasn't an ad for something else. Laura Meckler, Wall Street Journal – @laurameckler Friend not in politics watched Clinton video & said "that's me" when scene of mom going back to work flashed.

…and we’re having fun doing it

Primary dollars are our greatest need ‘07 Total: $102M $33M $33M $32M $32M ‘11 Total: $98M $26M $23M $21M

Major donors sustained the Obama 2012 campaign in its first year Digital Major Donor

Early listbuilding costs money – but pays off May 2011: 1,200% ROI May 2012: 300% ROI

Become a Hillstarter by Recruit other friends to How you can help 4 1 Contribute – up to $2,700 Host an event 2 5 Become a Hillstarter by raising $27,000 in 30 days Sign up to volunteer 3 6 Recruit other friends to become Hillstarters Tweet your support

Facebook.com/HillaryClinton HillaryClinton.com/volunteer Join us! Facebook.com/HillaryClinton @HillaryClinton HillaryClinton.com/volunteer