Ohio’s Nutrition Incentive Program Our Mission To improve the health of underserved communities by increasing affordable access to healthy foods Our work supports families, farmers, and local economies

What Are Nutrition Incentives? An evidence-based model that incentivizes the purchasing of healthy foods Supported by the USDA’s Food Insecurity Nutrition Incentive (FINI) program “Produce Perks makes it possible for me to stretch my dollar at the grocery store. I don’t think I would be able to keep my family nourished without this additional benefit.” —Bob from Bethel, Ohio Produce Perks is Ohio’s Nutrition Incentive Program. Incentive programming varies from state to state. Produce Perks incentivizes produce purchases when qualifying SNAP purchases are made. Other models...

Is there a Produce Perks location in your area? slido.com Event Code: Perks

Ohio Nutrition Incentive Network Produce Perks Midwest ACEnet Countryside Conservancy Farmers Market Association of Toledo Farmers Market Management Network Ohio Department of Aging Ohio Department of Health Ohio Grocers Association Ohio State University Extension, Cuyahoga County Prevention Research Center for Healthy Neighborhoods, Case Western Reserve University Summit Food Coalition Wholesome Wave An Ohio partnership for food retailers, producers, and communities to increase access to locally grown, healthy food for all Ohioans. Special call out to CHC/ODH.

How We Got Here

2017 Customer Reach Based on zip code entry with Transaction

2018 FINI Award Harvesting Health in the Heartland Through Statewide Nutrition Incentive Program Expansion Reaching 70,000 SNAP consumers Impacting 2,300 farmers Generating $3,000,000 in fruit and vegetable purchases A $2.27 million dollar award supporting a $4.6 million dollar three year project Discuss how behavior change is part of truly changing health- introducing new places to shop healthy 1.56 million Ohioans participating in SNAP [2016] $2.5 billion in SNAP distributed [2016]

Expand and Deepen Program Reach Growth to 125+ Direct To Consumer Sites Growth to 27+ Grocery Retail Sites Growth into 35 Counties

Unified Marketing Campaign Distribute 50,000+ print collateral annually Develop statewide partnerships Gather SNAP consumer feedback

Measure and evaluate increases in fruit and vegetable purchasing and consumption Cross-sectional surveys to evaluate if having access to both DTC and retail sites results in greater consumption of fruits and vegetables Retail implementation case-studies

How The Program Works At Farmers Markets Farmers market based

How The Program Works At Grocery Stores 11 stores across the state offer Produce Perks Customers may receive up to $10 in produce 3 Models: Discount Voucher Automated Coupon

Produce Perks App How can we better serve SNAP consumers? How can we reduce stigma? How can we make the purchase of healthy foods the easiest choice?

What barriers can you imagine to eating healthy foods or accessing the Produce Perks Program? slido.com Event Code: Perks

How Did You Hear About this Market?

Have you ever shopped at this famers' market before today?

What are your main reasons for shopping at this farmers' market?

Stages of Change Pre-Contemplation – unaware of a need for behavior change Contemplation – ambivalence, open to change but lacks commitment Preparation – intention to change, making small changes Action – thinking has changed, plan is executed Maintenance – change continues, relapses

Get Involved! Ana: ana@produceperks.org Visit www.produceperks.org to find more information. Follow us on social media at Facebook.com/produceperks, Twitter.com/produceperks, and Instagram @produceperks_oh Grassroots policy campaign, OHNIN, promotional partners, site support