Total Media Value inc. Licensing Sky Arts Channel Partnership 2019 Available upon request Available March 2019 Broadcast UK On Demand Sky Go Licensing Sky Arts Partnership : All VOD imp 30” Equivs ABC1 Ads Cov % ABC1 Ads Cov 000s ABC1 Ads OTS ABC1 Ads £2.5m 15m 499 30 8.6m 36 Total Media Value inc. Licensing The Proposition: Indulge your love. Discover the unexpected. Creative: Sky Arts offers something different, something unexpected. Original, imaginative TV with the ability to mesmerise, entertain and surprise. Entertaining: An immersive, utterly indulgent entertainment experience. If you’re passionate about the arts you could find yourself getting lost for hours. Cultural: Sky Arts celebrates the extraordinary. Expect spectacular performances, hilarious comedy, bold dramas and engaging documentaries exploring the fabric of human life. The Content: Creatively entertaining television. The Schedule: *All Scheduling is subject to change & includes all content on Sky Witness throughout the day. Audience insight Sky Arts viewers are dedicated to the channel and engage with advertising… * Source: GB TGI 2018 Q1 (Oct16– Sept17), watched Sky Arts in the last week vs all adults, Definitely/tend to agree. Artsy Entertainment and Comedy: Boundary pushing comedy and drama featuring the best of home grown and international talent, as well as competitions focused on finding the talent of tomorrow. Mesmerising Documentaries: Programmes dedicated to a knowledgeable and passionate aficionado audience. From Martin Luther King to Kurt Cobain, these are stories that engross and enlighten. Curated Performance: The line-up features stadium filling rock concerts, intimate gigs and world renown festivals. Audiences are given a window into the action for events both mainstream and a little more obscure.

+78% +24% +85% +30% +52% +59% Audience insight Sky Arts delivers an affluent, cultured audience… Source: GB TGI 2018 Q1 (Oct16– Sept17), watched Sky Arts in the last week vs all adults, Definitely/tend to agree. Sponsorship accreditation Delivering an always on presence… Linear: 15” and 5” sponsorship idents across all content on linear TV. Logo accreditation on all Sky Arts promos 20” & over. VOD & Online: 15” & 5” idents across all Sky Arts content streamed via Clickable or watched on Big Screen. Logo accreditation on Sky Arts homepage. Activating the partnership Activation & Channel IP Licensing: Sponsors can elevate the partnership through activation and channel IP licensing, as pictured below. Opportunities include, but are not limited to, social media, content creation, events, experiential or CSR. Channel IP licensing also enables a sponsor to further cement the partnership across their own communications & for promotions or competitions. Extending the partnership Sky Advance: Enables the extension of your sponsorship across multiple digital & VOD platforms. Using Sky’s customer data to connect up our media landscape, sponsors are able to deliver Linear TV sponsorship and Digital Activity in a truly integrated way, allowing you to; Reinforce your sponsorship message online and through VOD by understanding who has actually seen your ident. Extend your sponsorship by targeting viewers online and on VOD that have not seen your sponsorship on TV to grow incremental coverage further. Sky Advance Recommended Investment: available upon request Sky Analytics: Sky Media’s data informed, unique, TV evaluation product. The unique ability to merge Sky’s household viewing data with client’s audience data means Sky can help a client understand the viewing behaviours of high value customers within a sponsorship. Sky have partnered with TechEdge to give clients access to the Sky Viewing panel via their enhanced AdvantEdge system. This allows ease of use and understanding. Sky Analytics Recommended Investment: available upon request T&C’s The investment cost includes UK sponsorship of Sky Arts linear, Big Screen & Clickable VOD & channel IP licensing. Sky Arts is not available in ROI therefore cannot be purchased for additional investment. Activation, Sky Analytics & Sky Advance are subject to additional investment and are available upon request. Sky Analytics requires sharing 1st party data & signing a data sharing agreement. Licensing & Activation is subject to additional channel approval. Licensing includes Official partner designation, naming rights as official partner in brand own coms and any coms with Sky. Access to talent (not talent agent fees), access to content (ie promos, edits). Sky Media has the right to sell licensing partner opportunities outside of this partnership. The Sky Arts sponsorship partner will have brand exclusivity. The final investment excludes creative production, logo changes, independent research and is subject to brand, channel and compliance approval. . +78% +24% +85% More likely to have invested money in own business. More likely to have a personal income of £27K+. More likely to be employed as a Director / Senior Level. +30% +52% +59% More likely to attend theatre performances or art exhibitions. More likely to spend £60k+ on their main car. More likely to spend £2500 - £2999 on a holiday.