Rock Incubator Pitch Deck Template (Delete this slide before submitting)

Title Slide: Startup Name Team Lead Name

Value Proposition Template For [target customer segments] who must [problem to be solved], our product is a new [category name] that provides [solution to the problem]. Unlike [current solutions], we offer [key differentiating factor].

Who is your target customer(s)? What are their personas? How do they make decisions? Is there more than 1 decision maker? Are there key influencers? What partnerships will be needed, if any? Is there a two-sided platform and if so which side is most important?

Why is this a problem? How is the customer solving it now? What are the switching costs or hurdles to switching?

How big of a problem is this? Total Addressable Market (TAM) Serviceable Addressable Market (SAM) Target Market This is the market you will address initially

What key benefit do you offer your target customer and how? Saves time? Saves costs? Access? Convenience?

How are you different?

What are your competitive advantages IP Industry Expert Team First Mover Advantage

Team- Please provide all team members, their critical expertise, and their role in the venture Company Name: Team Member Affiliation (list school & yr or org/company) Role Email addresses Cell phone #

Assumptions/Hypotheses Key Questions/Tests to Validate Value Proposition/Business Model

Test Plans- Use 1 slide per plan Assumption- Target market is x, sales cycle is y, key features are a,b,c, packaging, sales cycle time, willingness to switch, marketing messages, etc How will you test it? (survey, kickstarter campaign, product samples, custoemr interviews, buy it now button, google campaign etc) Cost- Please list all anticipated costs Metrics (be specific) – 5% click through, 25% buy it now,3-4 Letters of intent, 1 beta etc Timing- Estimate how long will this take to complete

Test Plans- Use 1 slide per test Assumption- How will you test it? Cost- Metrics (be specific) Timing to complete