Civility, Safety & Interaction Online

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Civility, Safety & Interaction Online 2/16/2019 Civility, Safety & Interaction Online United States, August 2018 © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Key Findings – United States The nature of online risk types: The types of risks that stood out for the U.S. compared to the global averages included: 1) receiving offensive or obscene content, 2) encountered phishing/spoofing scams, and 3) unwelcomed requests for sexual favors or intimate imagery  Our social circles became more risky: Within the U.S., risks from family and friends increased significantly to 22% (+5 points), though the gain was not as pronounced as in other countries The pain from online risks was significant: Within the U.S., moderate to severe pain was experienced by 51% of consumers, slightly above the global average   Consequences were up; positive actions were down: U.S. consumers bucked the WW trend for consequences, and were less likely to say they had lost trust in others following online risk exposure vs. the previous year Millennials and teenage girls were hit hardest by risks: A greater percentage of teenage girls in the U.S. suffered moderate to severe pain following online risk exposure compared to their global peers (73% vs. 64%) There was a surge in teens asking for help. The U.S. matched the global average in teens seeking help from parents (42%), but was slightly below the global average in asking for help from other adults (22%); both were almost twice the previous year’s levels Big improvement in Microsoft's Digital Civility Index (DCI): The U.S. (-10) registered the largest gain in DCI of any country WW and helped drive the WW decrease in DCI overall

Nature of online risk types in the U.S. 2/16/2019 Nature of online risk types in the U.S. The most common type of unwanted contact involved attempts to collect personal information; receiving offensive or obscene content in the U.S. was notably higher than the global average  Americans were most likely to encounter phishing/spoofing scams and internet hoaxes; the former significantly higher than the global average  Various forms of bullying were the most typical behavioral risks experienced  Receipt of unwanted sexual imagery or messages dominated this category both in the U.S. and globally; unwelcomed requests for sexual favors or intimate imagery were 10 points higher in the U.S. than globally  Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced. Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever. © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Social circles became riskier in the U.S. 2/16/2019 Social circles became riskier in the U.S. Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY Within the U.S., family and friends also increased significantly to 22%, though the gain was not as pronounced as in other countries (+5% versus previous year) Family & friends increased by 5 points in the US (11 points WW) JR add *Added in Latest Wave Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Severe pain from online risks was lower in the U.S. 2/16/2019 Severe pain from online risks was lower in the U.S. Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all Within the U.S., moderate to severe pain was experienced by 51% of consumers, slightly below the global average;  Americans reported below- average levels of severe pain compared to the rest of the world  Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2/16/2019 The U.S. fared better in consequences from risks, but showed bigger drops in positive actions taken following online risk exposure Worldwide, there was an increase in consequences and a decrease in positive actions; the top five consequences showed 3- or 4-point increases from the previous year; people also were less likely to take positive actions (-3 to -5 points) U.S. consumers bucked the WW trend for consequences and were less likely to say they had lost trust in other people in the latest year's study vs. the previous year Unfortunately, the U.S. showed much greater drops in positive actions, declining 2-3 times the WW average Consequences: United States latest research* p Became less trusting of other people online 34% -5% Became less trusting of other people offline 26% 0% My life became more stressful 30% 3% Lost sleep Was less likely to participate in social media, blogs and forums 22% Positive Actions: United States latest research* p I paused before replying to someone I disagreed with** 19% -9% I defended someone who was treated unsafe or uncivil online** 13% -15% I treated other people with dignity & respect** 12% -10% I used tighter privacy settings on social media 25% -7% I showed respect for other people’s POV** *Worldwide trend based on 20 countries common in latest research and prior year **Digital Civility Challenge item © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Millennials and teenage girls were hit the hardest 2/16/2019 Millennials and teenage girls were hit the hardest Online risks had some of the strongest impacts on millennials and teenage girls in terms of risk exposure, consequences and the attendant psychological, physical and emotional pain Overall, exposure to risks as measured by DCI and average number of risks was lower than the global averages A larger percentage of teenage girls in the U.S. suffered moderate to severe pain compared to their global peers (72% vs. 64%) Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

More teens asked for help with online risks Worldwide, there was a big surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and adults (+19 points to 28%) In the U.S., teens matched the global average in asking for help from a parent, but reported a smaller percentage when asked about seeking help from another adult Asking another adult for help rose 9 points Asking parents for help jumped 24 points Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

2/16/2019 DCI trend DCI Rank Country Region 2 years ago prior year latest research Global 65 68 66 2 United States N. America 56 61 51 8 Canada 60 1 United Kingdom W. Europe 45 50 3 France 58 52 4 Belgium 59 5 Germany 62 57 9 Italy 63 11 Ireland 64 16 Hungary CEE 73 72 19 Russia 74 75 6 Malaysia APAC 7 India 10 Singapore 15 Vietnam 71 12 Mexico Latam 76 69 13 Brazil 70 17 Colombia 77 18 Argentina 20 Chile 22 Peru 78 79 14 Turkey MEA 21 South Africa Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact  The U.S. (-10) registered the largest gain in DCI of any country WW, and helped drive the WW decrease Improving DCI in the U.S. was broad based with all four risk categories (personal/intrusive, behavioral, sexual, reputational) experiencing significant declines Drops in unwanted contact (personal/intrusive risk) were especially large in the U.S. (-10) *Worldwide trend based on 20 countries common in latest research and prior year Q2: Which of these has ever happened to you or to a friend/family member ONLINE? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.