Globalization & Media

Globalization has greatly impacted popular culture (pop culture) Popular culture – items and ideas that are well known and generally accepted In other words, parts of culture that are shared by many people (they are popular)

When this same culture is experienced by a large number of people it becomes universalized. Universalization of popular culture means there is one pop culture around the world In general, the term universal means “the same”

Example of universalization: Britney Spears! http://www.youtube.com/watch?v=aYywiQ3-6To http://www.youtube.com/watch?v=rmwNXfMO5KY http://www.youtube.com/watch?v=jIntO6yCflI

Pop culture has become more universal because of the influence of transnational media corporations. Transnational media corporations are companies that own media in many countries

Media convergence - when a large amount of media is controlled by a few transnational companies In Canada, mass media is controlled by the “Big 4”: BCE Inc. – Bell & CTV Shaw Rogers Quebecor

CBC is a public broadcaster – this means it is owned and funded by the Canadian gov’t Both public and private broadcasters are regulated by the CRTC

The CRTC has rules for how much Canadian content must be broadcast in Canada. (see pg. 43) Canadian content rules are meant to promote Canadian culture and help Canadian artists get work and gain exposure.

Hybridization occurs when people mix traditional arts, culture, and methods of communication in new ways. This link shows both universalization and hybridization. http://www.youtube.com/watch?v=uNNma1BDIUA  “The Grey Album” was made by Danger Mouse, by combining the Beatles’ “White Album” with Jay-Z’s “Black Album”