Crowdfunding at Tufts 6/27/2017

Overview Part 1 Part 2 Part 3 What is crowdfunding? Crowdfunding project success Part 3 Application and approval Questions?

What is Crowdfunding? Crowdfunding, elsewhere. Allows your crowd, or herd, to leverage the power of story telling through written, photographic and visual content in a way that is optimized for fundraising on the web. (responsive design, e-commerce best practices and social tools) For-one sheeter: Crowdfunding is a method of getting financing by sourcing small amounts from a relatively large number of people rather than getting large amounts from one or a few. The biggest factor for funding success is the direct social reach of the project team. Crowdfunding is similar to volunteering-based fundraising but assists fundraisers with telling their story through digital means.

What is Crowdfunding at Tufts? Remember to mentioned: This positions the university as a cause https://crowdfund.tufts.edu

Crowdfunding at Tufts

Project Success Depends On: Compelling story Committed project team Large network and social reach Asking for money

Application and Approval To be eligible, a project must support Tufts programs and initiatives have a Tufts department ID into which funds will be distributed have a faculty advisor or staff sponsorship willing to solicit personal network have project leaders that are willing to create project outreach and marketing materials before, during and after the campaign gain approval by submitting an application.

Student/Faculty Project Approval Application Front-load information required Policy document Online form TAG Review Prioritize Return Incomplete Applications School Specific Approvals Senior Director TAG Final Review Priorities Timing, urgency Likelihood of success Project Launch UA Prioritize Application Project Kick Off Application Incomplete More Info; Timing

Alumni and Friends Project Approval Application Front-load information required Policy document Online form TAG Review Prioritize Return Incomplete Applications School Specific Approval Senior Director Staff Sponsor Primary relationship manager TAG Final Review Priorities Timing, urgency Likelihood of success Project Launch UA Prioritize Application Project Kick Off Application Incomplete More Info; Timing

Timeline Application to approval = ~2 weeks Approval to launch = 2-6 weeks 11/1/17 cohort launch

Questions?