Business Archive Council Conference 2017

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Presentation transcript:

Business Archive Council Conference 2017 HarperCollins Publishers Archive - Celebrating a 19th century business in a 21st century world 

Introduction

Planning – Gathering momentum Building relationships was key. Our move to this building helped drive planning. The archive now has a presence in London too.

Planning – Gathering stories Working with Communications. Confirming what was truth and what was legend. Sorting out assumptions on the various involved parties.

Getting to work

What we created

Social media – building a presence On Twitter, we have 101k followers and nearly 34,000 people follow us on Facebook in the UK. Our US sites have even greater numbers with Twitter at 967k, and Facebook 136,151. The 2 create a phenomenal reach.

Promoting #HC200 Using all media was important including – Radio Newspapers Exhibitions

Thank you and questions? Dawn Sinclair contact email - Dawn.Sinclair@harpercollins.co.uk