Marketing Basics

Marketing 101 Do you have a plan? No plan – no direction No direction – wasted money Take on too much Do too little

Answer the Q’s What is your subject? Who is your audience? Soil health, forestry, rangeland, wetlands, water quality Who is your audience? Youth – adult, producer – owner, urban – rural Why should they care? Make them more profitable, better steward, informed How should the information be delivered? TV, Radio, Newspaper, Newsletter, Social Media

Subjects Soil Prairie/Rangeland Forestry Wetlands Water Quality

Beg, Borrow, Steal Keep it Easy Brand it!!!!! Be aware of copyrights Use existing materials/test and adapt it Brand it!!!!! Does your district have an independent logo? You are not NRCS Use local talent – high school/cash prize Be aware of copyrights Tax dollars used - usually open for republication

Examples http://www.dcr.virginia.gov/soil-and-water/document/cmw/rsintheknow.mp3

Social Media Twitter Facebook The Internet Used by young farmers 25-38 Short impactful messages Facebook Users are typically older 40+ The Internet Well designed – UPDATED regularly

Take Away Message Do Something Try Something The work of SCDs must be told.